Stepping Out With Erica Bean

by Vanessa Kromer & Nikki-Lyn Holm

​Our makeover model for January, Erica Bean, has set her goals high for the new year! She is ready to step out BIG in 2018 and having this makeover was her first step!  As Erica stated herself, “she works in a male dominated industry.”  Erica owns Driftwood Printing and runs the warehouse with her husband. Not only is the job hard work, but it also restricts how she can dress while on the job. Now 7 years later, Erica’s work attire and dress code have crossed over to her everyday attire by design, not by choice. 

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Prior to opening the business, Erica always dressed nice but her warehouse dress code was now holding her back. About 2 years ago, Erica was ready to make some changes. She began with a personal trainer who worked with her to begin her weight loss journey through clean eating and weightlifting. She also introduced the Isagenix shake system into her plan. This rapidly increased her mental clarity, stamina, and energy. After 18 months, Erica had lost 50 pounds! She felt great, and her self-esteem and confidence increased. She now had the confidence to take group classes at the gym, something that she would have never considered prior! Her husband and children were her motivation for her health journey and they were very proud and supportive. Erica began to feel a fire within her this summer, so she started stepping out of her comfort zone more and more. And now with the timing of this makeover, the puzzle pieces had fallen into place. 


We asked Erica what she was most excited about with this makeover. She shared how thrilled she was to have a new hair cut and color and she was over the moon excited about her clothing and accessories. She plans to purge her old “warehouse” looks. In fact, she ended up purchasing several outfits from The Pink Nickel as we left her fitting. By the time her makeover was complete, Erica felt renewed and confident. From her new pink velvet boots to her smokey eyes and bold lip, she now had the finishing touches to complete her look. Erica was the perfect makeover candidate for January, as she set the bar high and was ready to go big, and she did just that. She stepped right into those pink boots and is crossing into 2018 with a renewed confidence, a fire within her, and a pretty joyfully excited pep in her step. 

​Creative Coordinator: 
Nikki-Lyn Holm
www.premierdesigns.com/Instyle

Amazing Accessory Stylist:
Vanessa Kromer 
​vanessakromer@gmail.com

Hair Hottie: Mallory Wingert with In Vision Hair Design, Inc.
1637 Race Track Rd. 
St. Johns, FL 32259

Magical Makeup Artist: Josie Otero with Nic Studios 
904-252-3243

Fabulous Fashions: The Pink Nickel 
108 Bartram Oaks Walk, Ste 107 
St. Johns, FL 32259
www.thepinknickel.com

Photography Perfection: Kim Pennington 
www.kpennington.com
904-460-7567 

Teeth Whitening
Blue Sky Dental
www.blueskydentalgroup.com

Gratitude to our community 
favorite, Maple Street Biscuit Company for providing delicious meals for our makeover event! 1627 Race Track Rd. St. Johns, 
FL 32259

Facial & Gift Basket from
www.skinandbodycenter.com
904.342.2415

Makeover Coordinator: 
Nikki-Lyn Holm
www.premierdesigns.com/Instyle