Uniquely Claudia

​Local Fashion Designer & Business Owner Claudia Maya Reflects on an Invitation to New York Fashion Week & How it shaped her Brand

​The Inspiration Behind Uniquely Claudia Boutique
Uniquely Claudia Boutique was born from my passion for fashion and desire to empower women to feel confident and unique in their style. After years as a Marketing Communication Executive in the Oil & Gas industry, I sought a more meaningful and creative path. I wanted to create a space where women could find pieces that not only looked beautiful but also celebrated their individuality. Moving from corporate to fashion allowed me to connect with my community on a personal level, witnessing how the right outfit can transform confidence and outlook. The boutique offers high-quality, versatile designs in an intimate setting where every customer feels valued.


The New York Fashion Week Experience
Being invited to showcase at New York Fashion Week was an incredible unexpected milestone for Uniquely Claudia Boutique. A fashion industry contact recognized our unique style and recommended us as an emerging brand, leading to an official invitation to this prestigious event. NYFW symbolized years of hard work and dedication to empowering women through fashion. It inspired me to take the boutique to the next level, sparking the launch of our own clothing line. The experience reaffirmed our mission and expanded our platform to inspire women worldwide. New York Fashion Week has always been a symbol of creativity and influence in the fashion world, and to be a part of it felt like a dream come true. It was a powerful reminder that following your passion and staying true to your vision can open doors you never imagined.


Creating the Pearl Collection
With just six weeks to prepare, I designed the Pearl Collection, a line featuring elegant, timeless pieces unified by delicate pearl accents. Pearls have long symbolized elegance and timeless beauty, which aligns perfectly with Uniquely Claudia’s mission to create chic, empowering fashion that celebrates individuality. Each design reflected our boutique's blend of classic and modern femininity, with pearls adding a touch of grace and individuality. Collaborating with seamstresses, we carefully placed each pearl to enhance the collection’s sophistication. Seeing these designs shimmer on the NYFW runway was a powerful moment, highlighting the elegance and empowerment at the heart of Uniquely Claudia.


Looking Ahead
NYFW has profoundly shaped Uniquely Claudia’s future, inspiring us to expand our collections and introduce exclusive designs that blend authenticity, quality, and empowerment. Our goal is to become a destination where women find fashion that celebrates their uniqueness while fostering confidence and connection. This experience has opened doors for collaborations, growth, and a broader reach to inspire women through timeless, chic designs.


Check out Uniquely Claudia Boutique at 1520 Longleaf Pine Pkwy Suite # 102, St Johns, FL 32259 or online at www.uniquelyclaudia.com