About Us

Our Team

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Debbie Gaylord  
​M.A., B.A.
Owner, Publisher, Designer  

     As the mother of triplets plus one I wanted to do something that would allow me to be creative and give me the flexibility to be there  after school.  
     I discovered the publishing world in an initiation by fire with my first publication in 2005, the Capital District Kids Directory.  Through that first experience I learned design, layout, sales and how exciting it was to create the magazine each month and share it with others. I later owned a second publication, Our Towne, in upstate New York.  Magazine publishing allowed me to use skills I learned as a teacher, reporter, press secretary and communications director but without the rigid 9-5 schedule that made spending time with my kids a challenge.
     After moving to St. Johns in 2012 I decided to start St. Johns Magazine.  I realized that the new communities of northern St. Johns would benefit from a publication that connected them. Sharing positive information about the people, places and events in St. Johns is my passion.  
     The concept for St. Johns Magazine has remained simple from the beginning - a multi-platform advertising vehicle that connects communities.  When you contact St. Johns Magazine you will dealing with a fellow business owner who understands the dynamics of entrepreneurship and will give you the personal attention you deserve.

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Darren Rosenbaum 
Editor & Contributor 
Darren Rosenbaum is a lifelong teacher with a penchant for history. Since moving to St. John's County and the First Coast, his interest in colonial history has been rekindled and if he could spend every day looking out at the Matanzas River from the Castillo de San Marcos, he would consider himself one of the luckiest people on earth. He is the father of "the triplets" plus one, and spends his free time with his family at the beach or wandering the streets of St. Augustine just taking it all in.

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Mindy Kerr, Nature's Child Photography (& Official St. Johns Magazine Photographer)

One of the most amazing local photographers in St. Johns, she is our go to expert for all things photography.  Talented at really helping people relax to get the perfect cover shot.  *Mindy is responsible for most (not all) of our covers and photography for our featured sponsors.  She grew up in Missouri, is an Air Force Veteran, and has brought up two wonderful children.  Her creativity and happy spirit make it a lot of fun do cover shoots together!

Community Contributors

Dr. Deckard Pets R Family

Lori Allen Local Foodie

George Ballou III Watson Realty, Menton & Ballou Team

Theresa Scully of Arch Pilates

Mindy Kerr - Photographer Nature's Child Photography

Diana Brummer, Good Mental Health

Craig Kluka, Financial Advisor

Christie Redmer, Realtor

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Our Philosophy - Advertising is an Art

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.


                                                                                                                 - William Bernbach, Giant of American Advertising.

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