By Eric Hernandez
Military Outreach Director, First Coast YMCA
www.firstcoastymca.com

Programs to Serve


At the First Coast YMCA, we pride ourselves on having our finger on the pulse of what’s going on in our communities. We have more than a dozen locations in five counties throughout our association, and while a lot of the programming is similar at many of our branches, there are unique offerings at each Y based on the needs of the people who live nearby.  We want to make sure we’re empowering people to live their best lives, and throughout May - and the entire year - there’s one population in particular that we always want to make sure we honor properly.


Chances are if you’ve been in Northeast Florida long enough, you or someone you know has served in the military, especially with several military installations being located here. Florida has one of the highest military populations in the country, and more and more people, including those who serve or have served, are moving to our neighborhoods. That can be a difficult process, as active-duty military members are constantly forced to learn a new area. The First Coast YMCA is here to help, though, as we have the honor of being an Armed Services YMCA affiliate, which means we have specific programming dedicated to active-duty military and veterans. It’s so important to have a welcoming environment and central community resource for military families and veterans, as they sacrifice so much for our country.


Operation Hero Specialty Camp


The moving process can be particularly hard on children of active-duty military members as they have to constantly make new friends and learn their way around new schools. That’s why we have our Operation Hero Specialty Camp, which we’re offering at our Nocatee location. The program is only $25 for a one-week program for active-duty military children in 1st – 6th grade. It’s designed to help them cope and adjust to the unique challenges of military life, such as frequent moves and deployment separation. It is facilitated by trained professionals to create a fun and safe environment for children to express their feelings, receive academic and emotional health support, and connect with peers experiencing the same challenges.


Maintaining that family bond is vital for military families, and we see so many of them come together at our Camp Immokalee in Keystone Heights. We offer discounts of up to 40% for overnight and 30% for day camp for families of up to E6 active-duty service members and additional discounts for veterans plus discounts on our before and after school programming.


Operation Strong & Ready


We also know that for many active-duty military and veterans, physical fitness is a crucial part of daily life, and we want to make sure we’re helping them maintain an active lifestyle. That’s why we have Operation Strong & Ready, which we’re offering at our Flagler Health Village location. Just like with Operation Hero, Operation Strong & Ready is run by certified professionals who assist not only in physical fitness exercises but also in nutritional guidance, as well as mental health resources. Having a sense of camaraderie is fundamental to being in the military, and Operation Strong & Ready helps facilitate that by connecting active-duty military and veterans in an encouraging group setting.


While May is Military Appreciation Month, we want anyone who is serving or has served to know that they and their families are always welcome at the First Coast YMCA, and we appreciate them every day of the year. If that’s you, or you know someone who may be interested in learning more about what we offer the military community, please reach out to your local branch or visit us online at fcymca.org/military-outreach. To those who have served and their families, from all of us at the First Coast YMCA, thank you for your service.

At just 30, Taylor Berkowitz is redefining what it means to be a modern mother and entrepreneur. A mom of three—Viv, 7, Brody, 6, and Easton, 4—Taylor is the powerhouse behind St. Johns Moms, a thriving community of over 20,000 women, and The Bar Societé , a dynamic network of local female business owners. With her blend of authenticity, vision, and fearless entrepreneurship, Taylor is helping to transform what it means to be a working mom today.

From Coast to Coast:
The Spark of an Idea
Originally from Long Island, Taylor’s journey began when she and her husband Robbie, a Veteran, and a Lieutenant Commander Naval Flight Officer (NFO) who after 11 years, recently went into the reserves, relocated to Washington state. With two young children and no local support system, Taylor experienced firsthand how isolating motherhood could feel. When the family moved again—this time settling in Rivertown—Taylor was determined to build the community she once lacked.


Starting a career in real estate, Taylor needed local resources for her family—everything from pediatricians to play spaces. She created a personal local guide for her clients, but the idea quickly took off. Moms across the area were eager for the same kind of curated, trustworthy recommendations and connections. St. Johns Moms was born.


From Guide to Movement
As the group expanded, Taylor began hosting monthly networking events and soon launched The Bar Societé, a vibrant professional collective for women entrepreneurs in the area. The idea, she says, evolved naturally from a desire to bring women together in ways that were meaningful and empowering. St. Johns Moms is also a platform for giving back. Whether through supporting local charities, or spotlighting small businesses, the community she’s built is rooted in kindness, service, and showing up for one another.


Today, St. Johns Moms has over 20,000 members and The Bar Societé includes more than 170 female business owners. In time, Taylor transitioned fully out of real estate to focus on her mission-driven businesses.


Balancing Business and Motherhood
When it comes to balancing entrepreneurship with motherhood, Taylor is refreshingly honest: “There truly is no perfect balance,” she says. “You have to give more attention to one or the other at different times. That’s the real trick.” Whether she’s serving as class mom or on the sidelines at soccer, she prioritizes being fully present—and when she’s in work mode, she’s all in.


Her best advice for moms dreaming of launching their own venture? “Just start. Don’t wait until it’s perfect. Learn along the way.”


Tech, Motherhood & Staying Real
Taylor and her communities talk often about technology’s role in modern motherhood. "Tech lets us take calls from the car line, run businesses from our phones while cooking dinner, and schedule posts during nap time," she says. "But I’m big on authenticity—it’s important to not let technology take over.”


Mom Life, Business Wins & Beyoncé
Taylor’s leadership is rooted in community, but her “mom superpower” is the ability to build it—fast. “We can plan events, support local businesses, connect thousands of women, and still remember who has soccer today,” she laughs. Her anthem? Beyoncé’s Run the World (Girls)—naturally.


Taylor leads by example, even inspiring her own children to explore entrepreneurship. Her daughter Vivi makes bracelets, and all three kids launched a hot cocoa stand last winter, learning about budgeting, reinvestment, and profit. Taylor and her husband, who is a constant support behind the scenes, even helped them map out business expenses. He has since started his own community group, St. Johns Dads.

Mother's Day:
For Mother’s Day, she plans to keep it simple: breakfast out and beach time with the kids. And if she ever hires her children, they’ll be in charge of swag bags—they’re naturals.

Jone’t “Jo” Tirado, owner of Mane & Co Salon and Beauty Bar in Nocatee, is a woman on a mission—to live with intention, lead with heart, and set an inspiring example for her daughter, Alba, 11. As a devoted mother, Jone’t says motherhood has shaped her into a more accountable, grounded, and compassionate version of herself. Protecting and nurturing her daughter’s growth is her greatest calling—and the inspiration behind her journey as an entrepreneur.


Jo’s path to owning her own salon wasn’t linear. She spent years in a high-pressure corporate finance role before stepping away to care for her mother, a beloved teacher, during her final illness. After her passing, returning to the traditional 9-to-5 world no longer aligned with the life Jo envisioned. She craved something more meaningful—something that allowed space for creativity, flexibility, and purpose.


Having earned her license through Aveda, Jo took a job at a salon and found joy in connecting with clients and the artistry of beauty. More importantly, it gave her time to be present for Alba, a young dancer. The idea of owning her own salon began to take shape, but fear held her back. After deep reflection and counsel from her best friend she was able to shift her mindset—releasing self-doubt and embracing faith—that the opportunity aligned perfectly. A beautiful space became available, and with courage and clarity, she launched Mane & Co.


Within the first month, she exceeded every expectation. Today, her business is thriving, grounded in a mission of people over profits and guided by her mom superpower: self-reflection and deep empathy. “I want my clients to feel seen, cared for, and connected,” she says.

Jo finds inspiration through empowering podcasts like Debbie Neal’s Level Up, The Goal Digger, and Mel Robbins. Her favorite way to recharge is beach time or a relaxing spa day—especially on Mother’s Day. And while she’s fiercely dedicated to her business and motherhood, she’s also embracing new beginnings, including stepping into the dating world.


As a woman, mother, and business owner, Jone’t Tirado is proof that when you lead with purpose and listen to your heart, anything is possible.

Lauren Wade, founder of Kids Can Code in Nocatee and proud mom of two — Tate (6) and Dutton (2) — is proof that following your passion - and your instincts can lead to something incredible. A native of Charlotte, NC, Lauren has called St. Johns home since 2001 and is a graduate of UNF. Before launching her business, she was a beloved elementary school teacher, even voted one of the top five teachers in St. Johns County.


Everything changed when she became a mom to her son, Tate. Lauren realized she wanted more time, flexibility, and a chance to build something meaningful — both for her family and her community. A natural techie with a love for figuring things out, she combined her passion for technology with her teaching superpowers and took a leap of faith. Kids Can Code was created.


Starting in 2017 with after-school clubs in local schools, Lauren quickly saw the impact coding could have on kids — even those who struggled in traditional academic environments. “Coding is like learning to read,” she says. “It opens up a new way of thinking.” By 2019, she was all in — running programs at 21 schools, local YMCAs, and even partnering with the Girl Scouts of Gateway Council.


When it comes to balancing motherhood and being an entrepreneur, her philosophy is simple. “Be wherever you are, 100%.” Whether it’s business or bedtime stories, Lauren is intentional about creating balance. She reserves weekends for family, cherishes key connection times with Tate  and Dutton, and leans into her faith as her foundation.


Lauren credits her mom as one of her biggest inspirations and acknowledges the power of modern mom resources — from online communities to coffee-fueled problem-solving sessions with other entrepreneurial moms. She’s a big believer in setting boundaries, surrounding yourself with positive people, and never forgetting to dance — literally. A spontaneous dancer and lover of upbeat playlists, Lauren’s go-to song is “Oceans” by Hillsong UNITED, and her ideal Mother’s Day? Floating by the pool.


Behind the scenes is her husband, Scott — a retired Navy Veteran and the quiet force who keeps Kids Can Code running smoothly, from packing up robots to plugging in devices.
She says both her kids are quite sassy! Her son Tate, with his big energy, may just be headed for a future in PR. For now, he and Dutton are the inspiration behind everything she does — and the reason Lauren shows up every day with purpose, passion, and maybe a dance move or two.

Desireé Parsley, owner of Parsley Manor Events and mom of two—Hudson (4) and Brooks (2)—is the perfect example of how passion, creativity, and courage can lead to a life of purpose and joy.


After a career in the corporate healthcare world, Desireé  felt the pull to slow down and realign her work with her values. Following the birth of her first son, she knew she wanted more time with him and a life that allowed her to be fully present—not just at home, but in her heart. What started as a part-time passion for weddings and event planning eventually blossomed into a full-time business during the early days of COVID. With encouragement from her family, she took the leap and officially went full-time with Parsley Manor Events in June 2021.


Today, Desireé runs a thriving business that plans and designs private, community, and corporate events, while also offering in-house printing and embroidery. While she’s stepped back from weddings, she’s embraced other creative avenues that bring her joy and allow her to stay connected to the community she loves.
“Figure out what you love to do so you wont get burned out,” she says. That mindset has allowed her to balance motherhood with entrepreneurship in a way that feels authentic and deeply fulfilling. These days, she spends about 90% of her time with her children, and she’s grateful that owning her business gives her the flexibility and freedom to do so.


Desireé also believes strongly in the power of women supporting women. She’s the co-founder of Elevate Her, a biannual women’s conference designed to foster connection, authenticity, and support among local women. “It’s a space where we can be real, be transparent, and show up for each other,” she shares.


One of Desireé’s many “Mom Superpowers” is her ability to use her connections to create magical moments for her family. Whether it’s an Easter celebration at a local country club or a cozy community event, she finds ways to bring her kids into her world—and make it fun for everyone.


Originally from Arizona and a longtime Atlanta resident, Desireé now calls St. Johns home. When she’s not planning events or designing custom branding items, you’ll likely find her listening to one of her favorite podcasts—The Southern Tea or The Bert Show—which keep her inspired and grounded.


This Mother’s Day (which also happens to be her birthday weekend!), Desireé plans to relax and enjoy time with her husband, Brandon Parsley, and their two boys. She’s hoping for a little pampering—and a lot of love.

Six years ago, Andrea Vallencourt and her new husband Daniel were strolling through the small town of Green Cove Springs when they stumbled upon a forgotten piece of local history: The Clay Theatre. Originally built in 1937, the once-grand building had fallen into disrepair. But where others saw decay, Andrea saw potential. With no experience in events or venue management, she dove headfirst into restoring the iconic space—learning everything she could from modern caterers, photographers, and venue owners with fresh perspectives. Today, Clay Theatre is one of Northeast Florida’s most sought-after wedding and event venues, hosting more than 80 weddings and events each year. Its charm, elegance, and thoughtful design reflect Andrea’s vision, passion, and willingness to carve her own path—her own way.


In 2024, Andrea added a new title to her résumé: Mom. With the arrival of her son Colson, now 10 months old, she’s found herself navigating the ever-shifting balance between motherhood and entrepreneurship. Her secret? “Delegation, boundaries, and support,” she says. Andrea credits her success to a strong support system that includes her husband, a behind the scenes business partner, a trusted nanny, and her all-star team of working moms.
She’s learned to compartmentalize, creating structure around her days. “When I’m with Colson, I’m 100% with him,” Andrea shares. Tech tools help her streamline, and she’s created systems that keep her thriving both at home and in business but she is old school when it comes to face-to-face connections and still loves to go to the office.


Andrea is quick to encourage other women to go after their dreams: “Don’t wait for the opportunity to come to you—go for it and put your own stamp on it. Women are amazing and can do anything!”


This Mother’s Day, Andrea plans to keep the family tradition alive with brunch at the country club. Her go-to mom fuel? A double shot of espresso from her beloved Nespresso machine, and her favorite way to stay inspired during busy days: podcasts—especially ones focused on the wedding industry.


With grace, grit, and a latte in hand, Andrea Vallencourt continues to lead Clay Theatre with the same heart and vision that first saw beauty in an old building—and turned it into something unforgettable.

For Erin Lynn, founder of RiverHome Co., business and motherhood aren’t two separate roles—they’re part of the same, beautifully woven life. Her clean-living brand, known for non-toxic soy candles and best-selling laundry soap, was born from a deeply personal mission: to create a safer, more intentional home for her family.


The idea struck during a trip to Waco, Texas, where Erin found herself walking through Magnolia Market. Inspired by its beauty, simplicity, and purpose, she came home with a vision to build something equally meaningful—something that honored her creativity, supported her family, and allowed her to be present for the moments that matter most. That spark grew into RiverHome Co., a brand now filling homes across the country with elevated essentials crafted with care.


Every product is hand-poured or blended in small batches using clean, high-quality ingredients. But more than that, Erin says, it’s about helping families feel at peace in their spaces. “Hearing from another woman who says, ‘Thank you for making this easier’—that’s everything,” she shares. Whether it’s a clean swap in the laundry room or a calming candle ritual, RiverHome Co. is about daily rituals that feel both safe and special.


Erin is honest about the challenges of juggling entrepreneurship and motherhood. “I don’t believe perfect balance exists—and I’ve made peace with that,” she says. Some days, the business takes priority; on others, it’s her kids. But because RiverHome Co. was built with family at the center, the two often overlap in meaningful ways. “I’m not juggling two separate lives—I’m building one that supports both.”


Technology has played a key role in helping Erin find that rhythm. From online orders to marketing, tech gives her flexibility—but she’s also learned when to step back and delegate. “Growth doesn’t have to be fast to be meaningful,” she reminds herself. “It’s okay to move at the pace of your season.”


As for Mother’s Day? Erin keeps it simple with time outdoors and a picnic with her family. Her favorite “mom fuel” is her trusty Nespresso machine, and she credits her calm multitasking skills as her superpower—though she laughs, “Some days are better than others!”


Her motto these days? Progress, not perfection. And when it comes to balancing everything, she reminds herself that Jesus doesn’t desire perfection—He desires her heart. It’s a reflection of her journey as a founder and a mom—rooted in grace, faith, and the power of women supporting women. She values when friends offer advice, laughs, and encouragement when she needs it most.


Through RiverHome Co., Erin Lynn is doing more than selling clean products—she’s creating space for families to live well, love deeply, and feel at home.

This Memorial Day, we shine a light on the bravery, resilience, and unwavering dedication of local veteran Tony Capozzi, a man whose life reflects the spirit of patriotism and the enduring strength of family. His journey—from West Point cadet to commissioned Army officer, from active duty to devoted husband and father—serves as an inspiring reminder of what it means to live a life of service.


Tony’s path to the military began not just with a sense of duty, but with a passion for baseball. He earned a scholarship to the prestigious United States Military Academy at West Point, where he spent four years as a student-athlete, pushing himself both academically and athletically. Upon graduation, he was commissioned as a Second Lieutenant in the U.S. Army, prepared to lead and serve with purpose. But beyond the opportunity, Tony’s deeper motivation was rooted in a moment that changed the course of American history: the September 11th attacks. Moved by the events of that day, he felt a calling to join the fight against the Taliban and protect the freedoms we hold dear.

​His years of service took Tony and his wife on a journey across the United States—Kentucky, Georgia, North Carolina, Kansas, and Colorado—experiencing new communities, meeting fellow service members, and growing stronger together with every move. Colorado, in particular, became a favorite, offering breathtaking hikes and small-town charm that they fully embraced. For Tony, each assignment was more than just a location—it was a chapter in a life shaped by discipline, challenge, and perseverance.


Tony shares that his time in the Army gave him one of life’s most valuable lessons: resilience. “Failure is never fun, but it is the best teacher,” he reflects. His military training helped him embrace risks and adapt to uncertainty—traits that continue to shape both his personal and professional life today.


Now back home, Tony finds peace in the simple pleasures—grilling in the backyard, relaxing with his family, and spending sun-soaked days at the beach. Yet, his role as a leader continues in quieter but equally meaningful ways. Whether mentoring others or just offering support to fellow veterans, his commitment to community remains strong.


To young people considering military service, Tony offers heartfelt advice: say yes to opportunities, even if they feel daunting. “If you fall short, stick with it, get better, and try again,” he says. And for those who are married or planning to be, he reminds them that military life is a shared journey. “It’s a family decision,” he notes, underscoring the importance of mutual support and open communication when facing the unique challenges of service life.


As we reflect on Memorial Day, Tony Capozzi’s story stands as a tribute to all who serve and sacrifice. He reminds us that true leadership is found in humility, courage, and the willingness to keep moving forward—both in and out of uniform. Today, we thank Tony and all veterans for their dedication, their bravery, and the legacy they leave behind.

At just 13 years old, Sofia Sanchez, a student at Freedom Crossing Academy in St. Johns, is making waves in the dance world. Sofia is currently a top semi-finalist and on the verge of entering the finals in Ciara’s dance competition, which will conclude on March 27. If she advances, she’ll compete in the final round ending April 3. Should she make it through, she’ll be flown to Phoenix to perform live for a chance to be featured in Ciara’s music video. Supporters can vote by checking her Instagram @sofiperformer for the latest updates and voting details before April 3.


When Sofia steps onto the dance floor, she captivates audiences with her magnetic presence, fluid movements, and undeniable skill. Her passion for dance is evident in every performance, and it’s clear that she is destined for greatness.


Sofia began dancing when she was just 6 years old in Texas at Revolution Dance Center. Today she trains and dances at Britney Boyd Dance Company in Jacksonville, a pre-professional dance program for future artists pursuing a career in dance professionally. This program is run by the amazing Owner/Director, Britney Barber, and her amazing staff of versatile choreographers.
Sofia was selected as a ProReveler for the 2024/2025 season through the REVEL Dance Convention, where she assists choreographers in teaching classes of 300-500+ students. She is currently on tour with them in select cities—follow her on Instagram @sofiperformer for updates.


She also trains at the CLI Conservatory in Southampton, MA, during the summer under Creative Director Teddy Forance, alongside world-renowned choreographers. Her solo this year, a contemporary fusion and musical theatre piece, was choreographed by Liliana de la Mata, a former Britney Boyd Dance Company alum now training at CLI. The dance tells the story of a mysterious French lady, allowing Sofia to showcase her professional artistry. While this style pushes her out of her comfort zone, her stage presence makes it look effortless.


Sofia excels in all dance styles, including jazz, jazz funk, fusion, hip-hop, contemporary, tap, and ballet. She competes in multiple styles throughout the season with her team. Each season, she chooses a different solo to challenge herself.


At her level, Sofia trains under multiple professional mentors and dedicates 25-40 hours per week to dance, balancing daily training, competitions, and assisting on tour. Her work ethic, discipline, and passion set her apart—she is an athlete in the dance world, training with the intensity of an Olympian.


Because she is versatile in dance and as an artist. Her goal is to do everything in the industry as a dancer, acting/TV, judging, modeling, singing, and choreographing in the artist industry


Despite the competitive nature of dance, Sofia has learned not to compare herself to others. With the guidance of her coach and the unwavering support of her mom, she focuses on what she loves most—dancing. Her dedication, talent, and perseverance make her an inspiration to both children and adults. Her maturity and understanding of the importance of mindset set her apart. She believes that growth comes from constantly pushing boundaries and stepping outside her comfort zone.


Her philosophy? “Trust yourself and never give up.” Faith plays a central role in Sofia’s life, and she keeps a journal to help her stay focused and process her journey. She also advises fellow dancers to “block out criticism as much as possible and just focus on yourself—kind of zone out from what others think.”


A true fashionista, Sofia has been accepted into the Fashion Program at Bartram Trail High School for the 2025/2026 school year. She also plans to stay active in theater while continuing to train and dance professionally—her greatest passion and first love.


With talent, determination, and a heart full of passion, Sofia is on the path to something extraordinary. We can’t wait to see what the future holds for this rising star.

​As the warmth of spring gently nudges us outdoors, it also inspires a desire for renewal within our homes. Here in St. Johns, that urge to declutter and organize finds a perfect partner in Closet Factory Jacksonville, led by the dynamic mother-daughter duo, Jill and Sierra Flores and their team of designers, woodworkers, and installers. More than just creators of beautiful storage solutions, they are architects of calm, transforming cluttered spaces into sanctuaries of peace and efficiency.

Spring Cleaning Made Easy

"Spring is the perfect time to reassess your storage needs," Jill explains, her voice filled with enthusiasm. “People start and end their day in their closets. Realizing the potential of this space to bring a daily sense of peace is truly powerful." It’s a sentiment echoed by Sierra, who emphasizes the transformative power of a well-organized home. "We have fun designing everything from dynamic closets to commercial spaces, to wine rooms to garage makeovers."
​
What sets Closet Factory apart is its commitment to customization. With an on-site factory, they craft customized solutions that perfectly fit each client's unique needs. Forget cookie-cutter storage; here, every shelf, drawer, and cabinet is tailored to maximize space and simplify life. "We design spaces 

Trends in Custom Closets & Storage
​
Design expert, Sierra shares that this spring, trends in custom storage are leaning towards a serene, coastal cottage aesthetic. Linen-textured finishes in calming neutrals, paired with elegant gold hardware and classic Shaker-style cabinets, create a sense of understated luxury. For a touch of warmth and texture, custom rattan door inserts are gaining popularity. And for those bold enough to embrace color, sea mist green and deep blue are making a stylish statement.

Beyond closets, garages often become the spring focus. “One of the first places people organize in the spring is their garage,” Jill notes. “By adding deep storage cabinets, homeowners can eliminate unsightly clear bins and other clutter, often saving enough space to avoid the cost of a storage unit altogether.” The transformation is swift, with a full garage makeover achievable in just two days. Jill recently renovated her own garage with over twenty-five years of belongings now artfully hidden within deep storage cabinets, the use of functional workspace, and new flooring.
​

​This spring, as you consider refreshing your home, remember that organization isn’t just about aesthetics; it’s about creating spaces that nurture peace and reflect your evolving lifestyle. And with Closet Factory, you’re not just investing in custom storage; you’re supporting a local business that’s deeply committed to making a difference on the First Coast. Whether you’re seeking a serene closet, a streamlined garage, or a way to give back, Jill, Sierra, and their dedicated team are ready to help you spring into a season of renewal.

The Flores family’s commitment extends beyond beautiful storage spaces. Through their nonprofit initiative, Closet Factory Cares, they are making a tangible difference in the lives of local foster children.

Foster children need to move outside the home, and with foster homes in short supply, children are often shuffled between places to live. Moves happen often and many times, with little warning.

“Often, when a child enters foster care, they only have a trash bag with their belongings,” Jill shares, her voice softening. “Our goal is to give them something of their own, something that provides comfort and dignity.”

Closet Factory partners with organizations in Northeast Florida, like The Foster Closet and Isaiah 117 House, donating backpacks filled with essential items twice a year. The entire team participates in donation drives, finding immense purpose in giving back. “Seeing the impact of these backpacks reminds us why we do what we do. It’s our duty to give back to the community,” says Jill, who recently joined the national Closet Factory Cares board.
​
Among those children Closet Factory Cares will serve are those in the foster care system. More than 376,000 children in the U.S. were in the foster care system, according to the most recent numbers available from KIDS COUNT Data Center, an initiative of the Annie E. Casey Foundation.

​The Inspiration Behind Uniquely Claudia Boutique
Uniquely Claudia Boutique was born from my passion for fashion and desire to empower women to feel confident and unique in their style. After years as a Marketing Communication Executive in the Oil & Gas industry, I sought a more meaningful and creative path. I wanted to create a space where women could find pieces that not only looked beautiful but also celebrated their individuality. Moving from corporate to fashion allowed me to connect with my community on a personal level, witnessing how the right outfit can transform confidence and outlook. The boutique offers high-quality, versatile designs in an intimate setting where every customer feels valued.


The New York Fashion Week Experience
Being invited to showcase at New York Fashion Week was an incredible unexpected milestone for Uniquely Claudia Boutique. A fashion industry contact recognized our unique style and recommended us as an emerging brand, leading to an official invitation to this prestigious event. NYFW symbolized years of hard work and dedication to empowering women through fashion. It inspired me to take the boutique to the next level, sparking the launch of our own clothing line. The experience reaffirmed our mission and expanded our platform to inspire women worldwide. New York Fashion Week has always been a symbol of creativity and influence in the fashion world, and to be a part of it felt like a dream come true. It was a powerful reminder that following your passion and staying true to your vision can open doors you never imagined.


Creating the Pearl Collection
With just six weeks to prepare, I designed the Pearl Collection, a line featuring elegant, timeless pieces unified by delicate pearl accents. Pearls have long symbolized elegance and timeless beauty, which aligns perfectly with Uniquely Claudia’s mission to create chic, empowering fashion that celebrates individuality. Each design reflected our boutique's blend of classic and modern femininity, with pearls adding a touch of grace and individuality. Collaborating with seamstresses, we carefully placed each pearl to enhance the collection’s sophistication. Seeing these designs shimmer on the NYFW runway was a powerful moment, highlighting the elegance and empowerment at the heart of Uniquely Claudia.


Looking Ahead
NYFW has profoundly shaped Uniquely Claudia’s future, inspiring us to expand our collections and introduce exclusive designs that blend authenticity, quality, and empowerment. Our goal is to become a destination where women find fashion that celebrates their uniqueness while fostering confidence and connection. This experience has opened doors for collaborations, growth, and a broader reach to inspire women through timeless, chic designs.


Check out Uniquely Claudia Boutique at 1520 Longleaf Pine Pkwy Suite # 102, St Johns, FL 32259 or online at www.uniquelyclaudia.com

by Brad Deckard
Owner, Pets R Family
​Pets R Family Veterinary Hospital

How did the Avocado Toast Society get started?


It all began with a fun, quirky name that sparked a bigger idea! Nikki-Lyn Holm, owner of The Coastal Home Group and Business Development Director (co-owner) of Stageology, is well-known for her passion for building relationships and connecting people within the community. Inspired by her friend’s daughters, Nikki enthusiastically adopted the fun name and idea (with permission, of course!) and shared her vision for a networking group with her close friend and collaborator, Angie King of Allstate Insurance.


In April 2023, Nikki and Angie launched an intimate networking group on the patio of Clean Juice Nocatee, owned by Angie Lacey, who is always open to hosting events that spotlight small businesses in the area.


What makes this group unique? They hold consistent monthly lunch meetings to foster intentional connections and allow just one representative per business category, but ensures the members are a good fit, and in it for the long haul. From the beginning, the group has been supported by influential community leaders, including Leighann Triplett of Milestone Title and Rhian Richard, owner of Primp Mobile Salon. The rest is history!


Christmas Market Collaboration!


One of the creative ways the Secret Toast Society collaborates is  by many of the members coming together to support an annual Christmas Market, held in Nocatee at Clean Juice each year for the past five years.  Their 5th annual holiday event will be held  on Saturday, December 7th, from 12:00 PM to 3:00 PM. Join them for an afternoon of photo ops with Santa, festive fun with local vendors, unique holiday shopping, and delicious treats. Plus, don’t miss the fall-inspired seasonal menu at Clean Juice featuring flavors that perfectly capture the essence of autumn!




Foodie Vibes


These savvy ladies have their finger on the pulse of Northern St. Johns’ vibrant food scene, sharing insights on their favorite restaurants and go-to spots for Mexican cuisine. Whether it’s fresh guac or tacos that make their hearts sing, their recommendations are always on point. Expect some hidden gems, from casual eateries to fine dining experiences, with flavors that support the local culinary spirit!
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​Nikki-Lyn Holm
Coastal Home Group 
& Stageology


"I love how our group fosters connections and supports the local community so well. Not only during meetings, but beyond...building authentic relationships, that have grown into really sweet friendships too.


Fun fact: I met my husband two days before Christmas over 10 years ago, and we got married 18 weeks later!
Business: The Coastal Home Group is grateful to be a top 1% production team in Northeast Florida. A few differentiators about us: Our knowledge and expertise in staging, knowing the market, new construction, military, first time home buyers and relocation.  In addition, creating VIP experiences and doing right by our client is always our # 1 priority. 
Favorite spot: Ember & Iron, and for Mexican? Anejo in Nocatee for the  queso and guac...But Tommy Bahama’s for their File Tacos!


Angie King
Allstate Insurance


"Our group is intentional about creating genuine, supportive relationships that foster personal and professional growth."
Fun fact: I'm a rare Jacksonville native!
Business: We focus on continuous development to help protect people from life’s uncertainties. From new policy to claim, we want to show up well for our community and customers.  This is our mission!  
Favorite spot: Cap’s on the Water, for the view and sunset; for Mexican, Salsas and Cantina Louie—bring on the fajitas and margaritas!
Special Event: We are so very excited to be able to offer a new auto product in FL soon.  Launch day was originally 10/15/2024 but got pushed back from the hurricanes but should be any day now.  If you haven’t checked in with us recently on auto insurance, call or text asap!


Angie Lacey
Clean Juice, Nocatee


"The Avocado Toast Society is where creativity and connection come together, supporting each other’s growth."


Fun fact: I wake up at 4:15 a.m. to start my day with a workout!
Business: Clean Juice Nocatee is more than a juice bar—our commitment to health and wellness sets us apart.
Favorite spot: Valley Smoke for the cozy vibe and waterfront views. For Mexican, Anejo never disappoints!


Leighann Triplett
Milestone Title

"I love being part of a close-knit group that truly cares about helping each other grow."

Fun fact: Growing up in a military family, I lived all over the world!
Business: Milestone Title prioritizes clear communication and making every transaction seamless.
Favorite spot: Palm Valley Fish Camp for fresh seafood and unbeatable bread pudding. For Mexican, Anejo Cocina is our family’s go-to!


Rhian Richard
Primp St. Johns


Fun fact: I’ve never eaten a hamburger!
Business: Primp St. Johns is all about serving busy women by bringing beauty services right to them.
Favorite spot: Eleven South for their amazing cheese board. For Mexican, Bar Taco—I’m excited for their new location in Jacksonville!
Special for November: We’re offering a family photo package with sunless tanning, makeup, and hairstyling.

​The 25th Anniversary Exhibition will display exciting work by 53 artists, in a mixture of past and present members. This is a milestone for the gallery and the arts community in general; a veritable Who’s Who in the local art scene and beyond. This reunion of well established fine artists highlights the vibrancy and resilience that exists in St. Augustine’s arts community. 

We offer a big welcome to Trout Creek Academy, the newest gem in Northern St. Johns! Nestled on approximately 26.5 acres on Timberwolf Trail in the charming Shearwater neighborhood.  Doors will open to local students in August 2024.

Trout Creek Academy will welcome 1,200 students from kindergarten through eighth grade, offering a blend of traditional and innovative learning environments.  Unique classroom design allows for both grade-level groupings and multi-age interactions, facilitated by dynamic teaching teams. Moveable walls between classroom pairs enhance a team-teaching approach, while common areas with computer labs and kitchen spaces provide versatile learning settings. These features empower dedicated teachers and paraprofessionals to employ diverse instructional methods tailored to each student’s needs.

St. Johns Magazine was thrilled to learn more about Principal Katie O’Connell, who will lead Trout Creek Academy from its inception, supported by Assistant Principals David Barnes and Sam Sawruk.
Go Terrapins!
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​Meet Principal Katie O’Connell, the inspiring leader of Trout Creek Academy.

Beginning her educational journey at Bartram Trail High School in 2000, Principal O’Connell brings 25 years of rich experience across elementary, middle, and high school administration, with 14 of those years in leadership roles. Her unwavering passion for education drives her commitment to fostering a positive and engaging learning environment for all students.

Outside the school setting, Principal O’Connell enjoys an active lifestyle filled with playing and watching sports, reading, beach visits, traveling, and cherishing moments with family and friends. Her enthusiasm and dedication make her a remarkable addition to Trout Creek Academy.

What inspired you to become the Principal of Trout Creek Academy and what is your vision for its future?

I was inspired to become the principal of Trout Creek Academy by the opportunity to shape a nurturing and empowering educational environment from the ground up. Our mission is to nurture curious minds and empower students to discover their unique strengths. My vision is to see our students embody the spirit of the Terrapin—strength, resilience, and adaptability—as they persevere and excel in their educational journeys and beyond. 


How do you plan to create a positive and inclusive school culture for both students and staff?


At Trout Creek Academy, creating a positive and inclusive school culture begins with embracing our core values of integrity, collaboration, and mutual respect. We will implement daily FLOW sessions for elementary students and weekly CREEK sessions for middle school students to close achievement gaps and promote a supportive learning environment.  Trout Creek Academy will be the only licensed Energy Bus School in St Johns County, following the positive philosophy of Jon Gordon.  We will thrive by filling each other’s fuel tanks, celebrating our Chief Energy Officers (CEOs) and enjoying the ride!


What unique programs or initiatives will the school offer to enhance student learning and engagement?


Our unique programs and initiatives at Trout Creek Academy are designed to enhance student learning and engagement by catering to diverse interests and needs. We will offer clubs such as the STEM Club, Character Counts Club, Girls on the Run, Odyssey of the Mind, and the National Junior Honor Society. These programs provide students with opportunities to explore their passions, develop new skills, and build character. Additionally, our daily FLOW sessions and weekly CREEK sessions will support flexible student groupings that will extend classroom communities building wide.


How will you involve parents and the community in the school's development and ongoing activities?


Involving parents and the community is a cornerstone of our approach at Trout Creek Academy. From day one, parents have been integral in creating our school identity and community. We encourage parents to volunteer, serve as SAC representatives, and participate in our PTO. Regular communication and collaborative events will ensure that parents and community members remain actively involved in the school's development and ongoing activities. We are really looking forward to Meet the Teacher, our first dance, Grandparent’s Day Breakfast, Fall Festival and all of the family events we have planned for this year.


What extracurricular activities and programs will be available to students, and how will they contribute to the overall development of the students?


Trout Creek Academy will offer a variety of extracurricular activities and programs to support the overall development of our students. Clubs such as the STEM Club, Character Counts Club, Girls on the Run, Odyssey of the Mind, and the National Junior Honor Society will provide students with opportunities to explore their interests, develop leadership skills, and build strong character. These activities will complement our academic programs by promoting teamwork, problem-solving, creativity, and physical fitness. Through these diverse opportunities, students will develop a well-rounded skill set that prepares them for future success.
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Have you ever gone to a retail store or service location, only to walk in and wonder, “does anyone work here?” In today’s economy, that has become a much more prevalent problem. 
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As the increasing costs of manpower, insurance, overhead and supplies cut the profit from all companies bottom line, often a reduction of employee count is the first place to cut back. The challenge to that adjustment is that the key element of client service, can often go to the wayside.  In fact, in many cases, these cuts have led to automation in place of customer service. For instance, I just purchased a large shopping cart of items from a very large retailer today. I walked down the aisles, selected all the items I needed, walked them to a check out counter, where I then became the cashier in charge of scanning them, bagging them, and placing them into my cart once again to prepare to leave. I walked out the door of the store, and out to my truck where I loaded over $400 of items into my vehicle, and then, as any caring person would do, I walked my shopping cart to the cart roundup for the retailer. As I drove away, I realized that not one person had greeted me, spoken to me, checked on me, or even asked me if they could help in any form at all. I literally had zero level of customer care other than some automated camera security system must have recorded, I was not even recognized in the retailer’s location. Now certainly that’s an extreme situation, and we all can name multiple larger retailers who have gone to that format as they work to cut costs in the supply chain. But what about customer service? What if I had needed help, advice, or to feel informed about the $400 worth of goods I was purchasing? Where has the focus on 

Kathleen Deckard and I began the ideation phase of what would become Pets R Family Veterinary Hospital. 
The core ingredients we discussed were high quality pet medicine, well above the standard in our industry, a faith-based focus in our business, which is what defines our family focus, and a level of customer service and client experience that was miles apart from what our clients had experienced at other retailers in our market area. Our expectation for our business was that if we lead with love, care, and compassion, and keep our total focus on the clients and their pets, people will come to us, and they would feel different because of our care for them. Our design began with a heartfelt attitude and focus on the ultimate customer service. As we defined what that would look like, we identified two clear points of difference that other businesses were not utilizing. First were the simple numbers of employees in our building and on our payroll to ensure our clients and their pets are getting the very best and complete level of attention possible.  And second was that we lead with love, believe in showing love, and demonstrate love for every client we service. Now these are not popular characteristics in business. Even the savviest of business professionals would tell you that the profit and loss statement will not support this, and the public will not even recognize it for the value it holds. However, I can tell you that this is the foundation of our company, and it is clearly our level of commitment to our clients.


I’ve shared with many new employees and new clients that although I have hundreds of thousands of dollars of equipment in our practice, it is our employees who are the most important to us. It takes our amazing employees to be able to provide the service and medical results that has made Pets R Family the high-quality pet facility that it is today after nine years in the Saint Johns community. We now have sixty-five employees and growing, as we have chosen a path to customer service that includes multiple contacts by our staff in multiple departments on each visit. It is never a surprise to our clients when they are greeted, communicated with, and spoken to by five to six employees during a single visit. And their pets, may see, be cared for, and provided with enrichment by far more of our staff during that same visit. It is our belief that the level of customer care is directly related to the number of kind and caring staff that interact with our clients and their pets.  
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Our six doctors at Pets R Family are all leaders in their industry. Their cumulative years of experience in veterinary medicine is over 50, but their heart and passion for the phenomenal medicine they practice, along with the high level of compassionate care, is second to none! The amazing by-product of this consortium of doctors is that the client receives a collaborative effort on all pet cases. Dr. Deckard believes it takes a team to achieve this effort. The team is aligned and focused to offer the very best in pet medicine and to provide those results as a group who truly love and care about each pet and their owner. This multi-doctor approach is not widely utilized or practiced in our industry. In fact, in the era of corporate buy outs and large corporate giants emerging, we see veterinary practices with fewer employees, often only one or two doctors on staff at any given facility. As we all have experienced, fewer employees frequently equate to inadequate service. 

In an ongoing effort to demonstrate a better way to care for people and their pets, we are bucking the trends!  At Pets R Family we pride ourselves on focusing on our clients, ensuring high quality care for their pets, and having many more employees than my accountant believes we should! We believe in the care we offer and will always practice the highest level of medicine and service in our community and our industry. And you know what, our clients love us for it!   
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You have probably seen people in your neighborhood enjoying an open-air ride, zipping down to the grocery store, picking up the kids from school, or going to the pool in their own golf cart. Today’s golf cart was designed for neighborhood use and has a plethora of cool custom features available. To top it off it won’t break the bank. As reviews from happy customers confirm, there is no better place to get yourself a golf cart in St. Johns than at Mad Bacon Golf Carts, the mom-and-pop company started by Kristy and Craig Riley and their family in 2017. But why do people love them so much and what has made their company thrive? Recently Kristy and Craig shared a few more details about Mad Bacon Golf Carts.
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SJM: What are some ways people are using golf carts other than for golf?
Kristy & Craig: In recent years, especially in this area with so many designated “golf cart communities”, the possibilities are endless!  Golf carts are the preferred way to travel to and from neighborhood pools, allowing people to keep wet, slimy children out of their shiny SUV’s.  Avoid the dreaded school car line, saving people valuable time in their day. Instead of lining up 1 hour+ in advance, you can roll out of your driveway 10 minutes before school lets out and hang out with friends while you wait for your kids. At the end of the day, it’s nice to just cruise around the neighborhood, YETI in the cupholder, and just relax. Many families have even discovered they’ve been able to replace one of their cars with a golf cart!


SJM: What are some of the cool features of golf carts  most people may not know about?
Kristy & Craig: We don’t sell your Grandpa’s golf carts. The carts we sell have features like blinkers, brake lights, backup cameras, coolers built into rear seats, booming sound bars, oh! and they are super fast! Cart envy is real! When we deliver new carts and neighbors realize they can get a new lithium cart with a warranty for just under $10K, they start to think about trading up!


SJM: How is Mad Bacon not your average golf cart company?
Kristy & Craig: Just like our unusual name, we are a bit unusual ourselves (side note, our kids are named Madeline, Baylor, and Connor AKA Mad Bay-Con). We probably got the same start as many other golf cart dealers, which was selling used and custom carts out of our garage. That’s pretty much where the similarities stop. The very consistent feedback we get from customers is that we are not at all pushy and we make the buying process extremely easy. People come to us as customers and leave as friends!

​SJM: What is it about Mad Bacon that shouts high-quality customer service? 
Kristy & Craig: One element people love is that we offer mobile service and repair. Other dealers will come pick your cart up and bring it back to their shop and leave you stranded for days (or weeks) on end. We can usually get you scheduled within 24 hours and our mobile mechanic, Joe, will take care of most any repair, right there in your driveway! Also very popular with customers is that we typically can do same day delivery. If you stop in on a Saturday you will be greeted by Matt or Carter who are fan favorites at Mad Bacon!

SJM: How does Mad Bacon Golf Carts maintain a strong community presence and support northern St. Johns?
Kristy & Craig: We have done sponsorships for various groups at the two schools our kids attend, Liberty Pines Academy and Beachside High School. You can also frequently find us at many of the local neighborhood vendor fairs. In 2024 we are excited to start doing customer appreciation days!  

On a personal level our family is very connected to the community. Our boys play basketball, baseball and football so we are at various fields/gyms most every night of the week hanging out with our neighbors in St. Johns. Our daughter practically lives at Bailey’s gym so that’s where she can typically be found!

​SJM: Tell us about your dog Crue’s polka dots.
Kristy & Craig: Oh gosh, crazy Crue. So for Halloween, we thought it would be fun to dress him up as a...I don’t even know what. Tiger, maybe? I used pet-safe dye to give him some brown spots for his costume. I tried to do the same with Motley but he wasn’t having it so I only got as far as giving him black stripes on his face (we put him in a football jersey so he was a football player). Then when it was getting close to Christmas I added red dye to Crue’s existing spots and now I suppose he’s a Valentine’s pup lol. We will have to get him groomed to get rid of the spots so we’re just waiting for the weather to warm up a bit first!

Key West-born Kristy and transplanted New Yorker Craig love living in northern St. Johns and owning a business in this vibrant community. The family plans to open an additional location in the next twelve to eighteen months to keep more in-stock inventory for customers. Mad Bacon Golf Carts is located just west of I-95 on County Road 210 next to Starbucks.

Daniel serves as an invaluable resource to an average 5,000 children and families each year. 
The 139-year-old nonprofit was a life-changing resource for Victoria, who initially dropped out of high school after leaving an unhealthy home environment.


Yet Victoria was determined to change her life – paying rent at her friend’s house and starting school again. She was poised to graduate on time, but worried about what to do when school ended. 


Fortunately, her social worker introduced her to Project Prepare, Daniel’s nationally recognized independent living program. She secured a safe, low-cost place to stay in the agency’s Independent Living Village and learned independent living and job preparatory skills. 
“Project Prepare was a lifesaver for me,” said Victoria, who is now a successful realtor, wife, and mother of three. “The staff there instilled a lot of great qualities in me that I still use to this day.”


This program is one of many Daniel provides to help improve the odds for local children and families. The nonprofit is Florida’s oldest child-service agency, assisting an average of 5,000 children and families annually. 


Daniel’s professional team connects hundreds of children with foster and adoptive homes each year. The agency is also a leader in child abuse prevention, strengthening at-risk families and safely reunifying families who’ve experienced previous challenges. 


Yet Daniel is perhaps best known for its truly unique residential treatment center on Belfort Road where youth with the most serious emotional and behavioral issues live short term. Daniel’s team provides intensive individual, group/family therapy, psychiatric and behavioral care, as well as academic and recreational services, to help children and teens find new ways to thrive by overcoming traumas they’ve experienced.
“When it comes to local children in crisis on any level, Daniel has always been there,” said Lesley Wells, Daniel’s CEO and president. “And, with the continued help of generous donors and partners, we’ll be able to continue this vital support well into the future.” 


For more information about how you can help the children and families Daniel serves through donations or corporate sponsorships, please visit danielkids.org or call 904-296-1055 ext 1033.

To learn more visit www.hellovetjax.com

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The idea for HelloVet, a high quality mobile veterinary service, first came to Dr. Erika Pitkat and her husband Frank during the pandemic. She explains how during that time they recognized people were concerned about dropping their pets off without their owners at brick and mortar veterinary hospitals. HelloVet opened in July of 2021 offering a solution: an at-home veterinary experience to relieve pet owners’ fears and create less stress for the animals themselves. 
     But even post-pandemic, the fact remains that many cats and dogs get panicked by riding in the car or visiting the vet at the office, and owners are thrilled by the idea that they can have HelloVet come to them. Busy parents with children, disabled and elderly people also benefit from the convenience of having their pets cared for at home.
     “Overall, people have been both receptive and appreciative to have less stressful vet visits in the comfort of their own home,” says Dr. Pitkat.


What Services 
Are Offered?
     The HelloVet mobile clinic is a state-of-the-art exam space where dogs and cats are treated by a professional staff and Veterinarian without ever having to leave home. With a hybrid approach, dogs and cats can also be seen inside the home if a visit to the mobile clinic is too stressful. This is especially beneficial to our feline friends.
     HelloVet offers a wide range of in-home services including wellness and sick exams, vaccinations, laboratory testing, allergy testing, microchipping, dermatology, nutrition, and pharmacy delivery services as well as superior hospice and end-of-life care. They also offer specialty services such as Cold Laser Therapy, which assists with wound healing, osteoarthritis, spinal injuries, and skin infections. Tele-health visits are also available after a veterinary-client-patient relationship has been established. Multi-pet appointments are also available. The goal is to accommodate each client’s needs with top-notch care for their furry companions.
     If your pet needs emergency services, advanced surgeries, dental cleanings or hospitalization, HelloVet has partnered with Pet Urgent Response And Emergency, Elite Veterinary Surgery of Florida and San Jose Beauclerc Animal Hospital. The process is fully integrated and guided by HelloVet’s staff so that patients may receive the care they need when they need it. HelloVet also partners with a certified dog trainer, pet sitting services, and an in home groomer.

What Happens At 
An Appointment?
     First, clients may call or go online at www.hellovetjax.com and complete their registration. The process is remote but personalized. “We are not corporate and proud of it!” says Dr. Pitkat. The receptionist then contacts the owner via email, phone or text to determine what type of appointment is needed, and in what area of Jacksonville / St Johns County the client resides.  The appointment is scheduled based on availability of both the owner and area of town HelloVet is operating.
     For the actual visit, Dr. Pitkat says they are flexible.  When the mobile clinic arrives, the client has the choice to either bring their pet out to the van, or Dr. Pitkat and her team will go into the home with all diagnostic equipment. Dr. Pitkat says the focus is always to make the pet more comfortable during what could be a stressful experience.  In every instance, their dedicated and compassionate staff is always ready to serve the client.
     Based on feedback from happy clients, HelloVet Pet Care At Home has already made a difference in countless pets' lives and their owners' lives. Dr. Pitkat says she loves to see the joy on their faces when they arrive at a client’s home to provide quality veterinary care without the usual stresses of transport, time, and energy.
     HelloVet hopes to grow in the future with a few more vans on the road in the next few years, as well as a separate specialty van for technician services such as vaccine administration, injections for allergies etc, fluid administration , nail trimming and basic grooming.

by Brad Deckard, Owner, Pets R Family Veterinary Hospital

Owning and operating a family-owned business is still a wonderful dream in America.   Did you know that 90% of businesses in the United States are family owned and operated.   That means that over 5.5M family-owned businesses exist today in the US and employee 60% of our countries workforce.  Those statistics have a very dynamic financial and employment impact on our nation.  Family-owned companies are the life blood of our country and the pride and quality of our communities.


We all have our favorite pizza place, our favorite hairdresser, our favorite dentist and veterinarian in the areas in which we live.   But have you ever stopped and thought about the number of local, family-owned businesses that are in our area that make up the texture of our community?   These places are the fabric of what makes us proud to live in the Saint Johns area.   Certainly we all have our corporate chains that offer something to our palate of family needs.    But it’s the family owned and operated companies that make us special, and bonded together.   There’s a special feeling we all get when we realize the owners are neighbors, or remember when their retail store began.   In a country with a free market system, we get excited to “Buy Local” as we support those around us that have a real point of difference in the quality and type of products they sell.   And when exhibiting American Pride, is there any better way than to support those who have dedicated, worked and sacrificed to provide a good or service to the community in which they live.    
Our family moved onto CR 210 twenty-five years ago.   At that time there was little more than rows of pine trees on both sides of the two-lane road.  We had to drive to the truck stops near I-95 to get a gallon of milk, and over 10 miles to the nearest grocery or drug store.  Certainly many things have changed over that time, including the lanes of traffic.   One of the most impactful, exciting and alluring changes has been the growth of family-owned businesses.  So many of our neighbors and friends have taken the risk and the dedication to bring CR 210 a cornucopia of offerings to meet the needs of the amazing influx of people moving to this area.  And whether you are looking for retail goods or service needs, you can find a business here that is locally owned and operated.  


As a family that has chosen this path, we can tell you first-hand that our decision to start a local company first came from the love of our community.   We declared this wonderful place home when there was virtually nothing here.   And as it grew, our excitement for variety and community grew with it.  We’ve seen the growth of our neighborhoods and schools, church’s and ballfields.   We’ve experienced the exciting addition of grocery stores and doctors offices, and enjoyed the variety of dining experiences we now have.   And as part of that community of business’s, we longed to invest in our community and provide needed services to those who call it home.  And for us, as with many, it was a desire to raise a family, and invest in the area we live.  

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​This is how many small businesses begin.   It’s a dream to be part of something bigger than yourself, and to serve those around you.   And with it comes a long-term dedication to quality as you provide for the clients that are your neighbors.   What a joy to work and live in the area where your children go to school, and where your family is involved in church activities.   What an amazing honor to care and support those you call friends and family with a business you operate from your heart.


The truly amazing result from our locally owned businesses, is without a doubt, the quality and dedication our community receives.   As a local business owner, I can attest to the fact that there is no better quality control agent, than to be serving someone you know and love.   The level of heartfelt effort is truly endless, and nothing is more satisfying than to serve them well.   In direct relation to that effort, is the level of joy that caring for a local client brings those of us who are part of this community.   The satisfaction of accomplishment in knowing that you provided a truly positive outcome for a person you live near is second to none.   


The level of personal and financial sacrifice to be a local business owner is absolutely a challenge to us all.   There’s not a small or large family business that hasn’t felt the impact of time and money in starting a business and then keeping it going successfully.  It’s a deep and heartfelt dedication to the companies business plan and the impact on the community.   But it’s a labor of love, and a focus on the great things the business can provide those it serves.               I can share that our family has absolutely felt the influence of many dedicated hours in the office that can stretch our few hours at home together very thin.   But the rewards of our families involvement in a dedicated effort to serve our community, is a family bonding experience with lasting impact on us.  I’m not sure there’s a better way to raise children than in a family-owned company, dedicated to serving.   


So what’s the bid deal?   Why focus on “locally and family owned?”   First of all, these are the people of your community that are sacrificing to serve your community.   They have taken the risk to provide the goods and services your community needs and wants.   So support them!   Take a chance on them as they took for you.  Second, these business owners are most likely, supporting a level of quality that you may not find in a large corporation or entity that is so much larger than a community business.   And thirdly, these businesses are the independent texture of who we are in the Saint Johns area.   Is there a better way to differentiate ourselves as a community, than through the quality, customer caring businesses we propagate?


Buy local and invest in local.   Our Saint Johns Family businesses and our community thank you!


Brad and Dr. Kathleen Deckard with their children Abigail and Gavin Deckard, are the owners of Pets R Family Veterinary Hospital on CR 210 since 2015.

Pets R Family  ││•  3035 County Road 210 West  •  ││904-452-7387
www.PetsRFamilyVet.com

​Kristy and Craig have always had a simple goal in mind. “To spread happiness on four wheels by offering the joy of the golf cart experience.” As Kristy says, “It is such a fun way to get around!” 

In the beginning, back in 2017,  Kristy and Craig started selling refurbished golf carts out of their garage. They were talented and they understood how to build relationships with their customers and the business grew.  Then, in 2022, the self-described ‘serial entrepreneurs’ jumped at the chance to expand even more.  When a retail location became available less than five minutes from their house, they opened a full showroom. Conveniently located less than 1/4 mile west of I-95 on County Road 210, they are located right next to Starbucks.

Both Kristy and Craig are not new at owning a business, having run several successful businesses over the last 20+ years, everything from private label sales on Amazon to a camper rental business to landscaping and of course, selling golf carts. 

“One common element in every business we've run is stellar customer service. At the end of the day, the customer is who we report to and we have a solid track record of positive customer experiences.”

At the St. Johns showroom customers can test out Royal EV golf carts.  As one of the best golf carts on the market, Royal Electric Vehicles come standard with many upgraded features such as lithium batteries, plush seats, custom rims and tires, extended roofs, headlights, tail lights, turn signals, top speeds of 30mph, and more.

Signature customer service combined with an ideal price point, same-day delivery, and onsite mobile repair in your own driveway, offers a seamless, five-star experience that customers value and rave about.

​It is often said that your home is your sanctuary.  In this busy world, an organized home creates a sense of peace, relieves stress, and increases the time you have to spend on endeavors that bring you joy. One of the best ways to accomplish home organization is with a custom-designed closet system that utilizes the space you have to your advantage. That is where the Closet Factory comes in. This month, St. Johns Magazine had the opportunity to ask owner Jill Flores more about this creative and life-enhancing local business.

Mother and daughter team Jill and Sierra Flores opened The Closet Factory Jax one year ago and since then they have never looked back. It was the perfect fit for Jill and Sierra whose deep connection to the community combined with their background in sales, property management, and real estate gave them the desire to put their creativity to work to help people organize their lives. Jill says she loves owning a business and has a great sense of accomplishment in the fact that it is a woman-owned enterprise.
Jill and Sierra specialize in custom-designed storage solutions for homeowners in northern St. Johns, pairing organization with beauty and functionality.  Projects include custom closet systems, pantries, home offices, entertainment centers, wall beds, garage organization, and wine rooms using a wide range of materials to fit any budget from basic white melamine to fully stained hardwood. The possibilities are endless says Jill. "Closet Factory has a diversified line of products that allows us to help all of our clients with their organizational needs, no matter how large or small the project is."

What sets The Closet Factory apart is superior customer service. When you contact Jill and Sierra, you will connect with a locally owned business. The first step is meeting with an experienced designer in your home who listens to your needs and, with your input, creates a functional and great-looking system that complements your home décor. For those who are uncertain about where to begin, they bring Idea Books filled with past projects they have designed and installed.  

Jill and Sierra are excited every time they meet with a new client to hear their ideas and help them formulate a plan.  “I love helping our clients to organize their life.  This really helps them to spend time in other areas of their lives, without worrying about the need to spend their valuable time on organization,” Jill said.

Jill makes it a priority to continually increase her value to clients by learning about the latest design trends and new technology in closet systems with the goal of helping clients make the perfect unique design for their homes.  She has learned that since people are more often staying at home, working from home, and entertaining at home there is a desire to not only beautify, but also organize their space. On trend right now are the use of vibrant colors; the addition of lighting; accessories that further increase organization; and using closets as multi-purpose spaces with things like pull-out ironing boards, dressing tables, and more. Home office design and entertainment spaces are popular trends as well.

For those hoping to bring organization, functionality, and beauty into www.closetfactory.com/locations/jacksonvilleyour home as a way to transform not only the space but your entire life, The Closet Factory is your ideal solution. 

For more information please visit www.closetfactory.com/locations/jacksonville or call 1-800-838-7995. Located at 2628 Port Industrial Drive Jacksonville FL 32226,  

​Terri Rampone, owner of Nouveau Image Permanent Cosmetics LLC, is an expert at micro pigmentation also known as cosmetic tattooing, permanent makeup and microblading.  Her unique story about how she decided to go into the field is a true inspiration.

Terri has always been an artist from early childhood. From as far back as she can remember, she enjoyed playing with color and many types of mediums and later in life she became the talented artist she is today. (Her work was even featured in St. Johns Magazine’s Art issue). At the age of fifty, she was drawn to the field of permanent makeup after life threw her a curveball, and she was diagnosed with breast cancer. After her mastectomy surgery, Terri discovered she was unable to receive a nipple reconstruction but was a candidate for a 3D areola tattoo. 

“After all the surgeries, chemo and healing were complete, my private nurse asked if I would like to complete my journey with a tattooed nipple. I agreed. While watching the technician do her job, I fell in love with the process and realized why cancer had been a part of my life.”  

Terri says at that moment she decided to go back to school and become a Permanent Makeup Artist herself so she could use her artistic talent and first-hand knowledge as a cancer survivor to help as many people as possible.  For Terri, her work is more of a calling than a job.

Terri’s personal experience as a cancer survivor gives her an advantage when it comes to serving her clients. She understands what it is like to lose her eyebrows, all of her hair, and her areola. She has been in their shoes and relates to why a person may want permanent makeup as a way to feel complete again. “I enjoy looking in the mirror every day and seeing a survivor with a tattoo that is natural looking.”

Today she does all kinds of artistically styled permanent makeup for breast cancer survivors, alopecia clients, and people who need scar or burn camouflage.  Her goal is to help women and men, or even young adults who need or desire to look and feel their best from their heart with a simple and subtle change through permanent makeup.  She specializes in eyebrows, eyeliner, lips, and 3D areola for cancer survivors. 

According to Terri, permanent makeup doesn't replace makeup, rather it improves your natural beauty.  The application of medical cosmetic tattooing and permanent makeup can resolve time and convenience issues or solve problems when applying makeup such as allergies to ingredients of makeup, eye issues, unclear vision, arthritis, loss of hair from aging, alopecia, chemotherapy, accidents, burns or cosmetic surgery, and replacement of skin colors. 

Terri says she is grateful the permanent makeup industry is non-competitive and client-centered. Each technician brings something special to a client, and as a result, they are like a sisterhood that supports one another.  Terri loves it when she is able to collaborate with others and by doing so, help more people. She shared the story of a client who had come to her for Permanent Makeup. While doing her eyebrows, they discussed their backgrounds, discovering they were both breast cancer survivors. The woman made an appointment to complete her journey and have her breasts tattooed which changed her life. Terri decided to video the process and the results for future survivor clients so they could see the power of permanent makeup.  Through a series of surprising connections, Terri's educational video was used by a local Plastic Surgeon to inform their own patients.

Knowing she is changing the way someone feels about themselves is Terri's greatest accomplishment.  “The hugs, the tears, the thank you's, the referrals!  When I see a client in local stores and they stop me and say thank you and introduce me as "This is Terri, the woman who changed my life", that makes my heart beat.

While Nouveau Image Permanent Cosmetics has been in business locally for ten years, Terri has recently opened a new location in World Golf in St. Johns at 319 W Town Place, Suite 21, St Augustine Fl 32092. For more information about Nouveau Image Permanent Cosmetics, please visit www.nouveaupc.com or call Terri directly at 917-584-8863 for a free consultation.  

I See You NICU is an organization started by NICU mom, Jennifer Sesniak, who saw the lack of available support in the experience of parents with preemies who stay in the NICU and wanted to do something to fill the need. 

The statistics are alarming and going in the wrong direction.

• 1 in 10 U.S. babies are born preterm -- a statistic increasing yearly and is one of the worst among high-resource nations. 
• As many as 60% of NICU parents experience symptoms of post-traumatic stress disorder (PTSD). 
• On a positive note, 98% of babies survive the NICU due to the latest care and technical developments.

After what seemed like a picture-perfect pregnancy, I went into premature labor at 28 weeks. Logan arrived fast and furious in an operating room filled with doctors and nurses at 2 lbs, 8 oz, and 14 inches. He breathed on his own, a blessing given the laundry list of potential possibilities. Whisked away to the Wolfson Children's NICU for an 81-day stay.

"The experience of seeing my tiny, fragile baby in a plastic box with wires connected everywhere, depleted all my strength. I thought, is this my fault, did I eat healthy enough, and why did my body fail me? "

This inner dialog sent me into the darkness of postpartum depression and anxiety with PTSD symptoms. I lost what being a first-time mom should look like and found there was no help on how to navigate my mental health, work life, insurance questions, or any sense of normalcy.

NICU professionals provided extraordinary care and were patient but our new normal meant permission had to be granted even to hold Logan. Depending upon his condition, some days we couldn't. I’ll never forget the alarms and late-night phone calls we hoped would never come, but day by day, Logan grew stronger, achieving milestones that seemed like mountains!

Today Logan is a strong-willed, happy four-year-old. We still reflect upon our journey as if no time elapsed. "We appreciate how lucky we are -- we could have used more support beyond one lone Facebook group. We didn’t know who to turn to for help during this time. I now know none of this was my fault, but we want to make sure others benefit from networking with those who share their experiences."

Unfortunately, the road of being a NICU parent doesn’t end at discharge. Our experience became the inspiration for I See You NICU, whose mission is to develop a network of past, present, and future NICU families. Also providing support, awareness, and education to our community. The goal this year is to grow our support network and build relationships with hospital NICUs to improve the process and patient outcomes.

Interested in getting involved or supporting the cause? You can share, like, volunteer or donate. Follow them on Facebook and Instagram. Let's all support the NICU community better. Remember, I See You NICU really does see NICU families.

​When someone asks, “What are you?”, my response is usually - I’m an American.

Proud and bold. But of course, one can be many things. With a little more context, you may find out that I am a husband, a father, a Texan, and a photographer.

I have been married to my lovely wife, Rebecca, for over 14 years. She is my best friend, my trusted advisor, and my voice of reason. She motivates me to be more and to be better at everything. She is the definition of a muse.

I have been blessed with two incredibly wonderful kids. Young, healthy, and curious - I couldn’t ask for better children. Their joy and humor is a constant uplifting light in my life.

Born a Texan, I’ll always feel a sense of pride tied to the Lone Star State, but after moving to the DC area for a few years, and after living in Florida for 5 years, I’m happy to say that I’m hopeful to stay in St. Johns for a very long time. St. Johns has become our favorite area by far. The location, the climate, the people… I feel that my family and I fit right in.

I was always the artistic kid growing up. My favorite toys were sharpened pencils, a clipboard, and a stack of blank paper. I grew up knowing I wanted to do something artistic but never really knew what that was until my senior year of high school. I was introduced to graphic design and found it was a great way to express my creativity. Photography came out of necessity during my graphic design work. I did not have access to the images that I needed in order to complete the projects at hand. A company I used to work for purchased a Canon DSLR camera, handed it to me, and said “I’m sure you can figure it out.” From that point on I read blogs, I watched YouTube videos, and I watched other photographers.

​Years later, I was lucky enough to work alongside other talented photographers. It quickly became my primary source of creative expression to where I have almost left graphic design work completely behind. 

Photography is just another outlet for creating something from nothing, and impacting the viewer in a different way. 

After photographing families, weddings, pets, and many other genres, I have found that commercial and stylized portraiture are my passion. Commercial photography allows me to solve an issue by figuring out the best approach and expressing the message that the client needs. Stylized portraiture gives me the opportunity to photograph many interesting people and visually creating a concept or an emotion. 

To sum it up, Jessica Huffman once wrote, “Ozzy is an editorial photographer that captures his subject’s energy leveraging their individual strengths and interests. His ability to curate the perfect image communicates creativity, vibrance, and drama that speaks to the proper audience,”

In 2023, I will be setting specific business goals in order to grow. A friend of mine often says, “Goals that are not written down are just a wish”. Go, write them down, but be realistic. One completed goal is better than no goals reached. Make smaller, more obtainable goals, and hold yourself accountable.

As a small business owner, I will be making more of an effort to find the clientele searching for my style who have an appreciation for my type of imagery. My style is not for everyone. It has taken years for me to be comfortable with that. I feel any business owner should find that following and focus on that group of individuals. Build your own brand by doing what you love, how you love it. 

Learn from the past, but focus on the future. I wish you the best at the start of this new year. From my family to yours, we wish you nothing but success and happiness!

The pet industry, on its face, seems that it would be such an amazing effort to be part of based on the true joy of animal care.   What could be more fun than to cuddle with a cute little kitten, or to romp around with a playful pup?    And it absolutely is all those things!  But it’s also an amazing dedication to giving.   Giving that takes a truly dedicated heart, mind and soul to accomplish the extreme challenges the industry brings.  And we aren’t just talking about giving in relation to the beautiful pets that fill our days.   We are also talking about giving of ourselves to the people we serve every day.   

Imagine going to work each day, and the patients you are caring and providing for, cannot speak to you.   Meanwhile these beautiful loving patients have sometimes serious issues that require an all in effort to prevent extreme suffering even death.   Now add to that the hurt and suffering of the parents of these patients, along with their mood swings, judgement and fears.   These are the challenges of the Veterinary Industry every single day. 

 We are in a unique situation, as are so many care giving industries, where we are the advocates for our patients, even through their suffering.   That is why so often, professionals in the Veterinary Industry, suffer along with the pets and clients.   It is a transference of the challenges that a voiceless patient experiences.   And those feelings are big and they are real.   

So many of us began our focus on this industry as an honest passion to care for Gods beautiful creatures.   And that passion drove us to Colleges, Universities and institutions where we spent many years studying (8 years to achieve a Doctorate in Veterinary Medicine) to learn our craft of animal medicine.   Often times, many more years were spent in a specialty or particular line of study.  But it was the true love and dedication to giving of ourselves and our talents to help those who cannot help themselves, that drives us all to be those advocates.  In the midst of beginning to practice animal medicine, we realize that this is the pinnacle of our passion.   Caregiving, saving lives, and providing better health for our furry friends is a noble and wonderful calling.   

​And it is this calling that requires a giving spirit, a giving heart and a drive to “help them all” that is the root of our industry.  

This passion and heart that drives so many of us every day does truly come at a price.   Our industry is riddled with burnout, suicide, compassion fatigue and a shortage of dedicated leaders and true practitioners of high-quality medicine because of the heavy weight it bares.  It’s an industry that requires a solid support system to provide for each others needs.   Our people have to learn how to cope with not only the challenges of loss of life of a patient, and lack of complete control over the needs of the pet, but also the results of human abuse and pet parent anger and frustrations toward those in the industry.  

Often as we approach Christmas, we think of giving and caring as synonymous with our hearts special attempts to provide gifts and offerings to others.    However, in our industry, the true spirit of giving, is a daily dedicated approach to our chosen passion of loving our patients beyond a simple offering.    We give our hearts and minds every day to provide a happy healthy life to an innocent animal, who is simply counting on us, to do our very best for them.   We give our very best to the pet parent who is suffering along with their beautiful pet, as we comfort, support and educate them in the process of caregiving.   And we give to each other, as we support, guide, administer to, and love, our co-workers who need our group help, to overcome the weight on our souls as we go through each day of work.   

You see the true spirit of giving, comes from the heart, which is the soul’s true compass.  So in the Veterinary Industry, and certainly within our amazing staff at Pets R Family Veterinary Hospital, we believe that the spirit of giving lives in us every single day we are alive.   

We wish all of our amazing clients and each of you in our Saint Johns Community a blessed Christmas season.   And may the spirit of giving of ourselves be the commonality we see in us all. 
​

Photos by Ozzy Trevino Photography

​

It’s often the vision of any young, aspiring  professional to go after a dream,  achieve it and then practice it in your home town, with the people you love the most.    So often in life we may find that isn’t the path we obtain.   And for all the right reason’s end up in another place focused on life details that became our existing priorities at that time.   However, in this case, the dream was achieved.   


Dr. Kathleen Deckard DVM, has been a resident of Saint Johns County for over 45 years.   She moved here as a young girl, in the area of Fruit Cove, near Julington Creek.   Access to Fruit Cove was a two-lane road across the Julington Creek Bridge, where pavement left the suburban area of Mandarin and entered the country.   Race Track Rd was still just two lanes as well back then, and our County Road 210 corridor, was only a road down to the Greenbriar area, which was then still dirt.  The Community of Cimarrone was the only neighborhood on County Rd 210 during those early years in the 1990’s, and the local Truck Stops at I-95 were the only place to pick up supplies unless you drove into town.


Dr. Deckard had a dream to become a Veterinarian.    It was a dream she had enjoyed for many years, and after graduating from the University of North Florida in Biology, she headed off to the University of Florida to finish her degree in Veterinary Medicine.   Upon completion in 1999, she knew her absolute desire was to come home to Saint Johns County, the place she had grown and loved for so many years.    You see her dream was to bring her knowledge of animal medicine to the people she loved the most.   She always longed to serve her community in a way that impacted peoples lives.    And her love for animals allowed her to reach her community with love, care and compassion for the beautiful fur babies that were their pets.   


She began in Saint Augustine, FL, as an Associate DVM for a large practice in town.   In her 16 years there she prioritized the three most important things for her life; honing her animal medicine skills, caring for people around her, and having children as she started her family with her husband.   These key ingredients make up the distinct character that is the heart of this amazing care giver, and they still define her today.   


Dr. Deckard had one piece of her dream left to attain in 2015.   Her hearts desire had always been to have her own Veterinary practice, in her own community, and to live nearby so that her three lifes priorities could be practiced daily.   Pets R Family Veterinary Hospital was opened to the public on June 1 in that year, and her dream was made complete.   

Pets R Family is a full-scale pet care facility, with a focus on high quality medicine and exceptional client care and service.   Per Dr. Deckard’s design, PRF is a five Doctor practice, with over 55 employees.     Their 11,000 square foot facility has state of the art surgical suites, and a recently remodeled Hospital Treatment area that can accommodate and care for many pets of all types and sizes.   Dr. Deckard designed her hospital to be a place of comfort and care.   And the design and flow in function are specifically created to best provide that for their clients.   


Dr. Deckard shared her thoughts on her dream with us, and encapsulated it this way.   “I always knew that achieving my degree in Veterinary Medicine and returning to my home to practice it to the best of my ability for the people I know and love, was my life’s dream.   And to be able to achieve that in my own family owned and operated company, where my children and husband work alongside me, is beyond what I ever could have truly imagined.   My hope as we continue to grow in serving our community in pet and client care, is that we never lose sight of the key tenets in our foundation of approaching each person and pet with love, care and compassion.   And if we achieve that each day, then we are truly, living my life’s dream.”  Dr. Deckard also shared that her daughter, Abigail Deckard, is also on track to follow in her mothers’ footsteps and become a Veterinarian, one day working alongside her.   


Not often in life are we able to achieve all the things we wished we could do.   And quite often, life finds a way to steer us in other directions and into other places than we expected.   However, this local, hometown lady, has found a way to stay on course, achieve her life goals and bring them home so that we all can benefit from her talents in pet care and in the human care.      

​How did you get your start 
as a photographer?
I started as an actual BUSINESS (license, insurance, the works) when I moved down here from Missouri in October of 2014. I had always had a camera around my neck BEFORE that, but in October, all the teaching jobs are FILLED, and no one needs a substitute yet, either. :D Rather than mope around on the couch, I decided to chase my other passion…photography – and I still get to work with kids! <3

What has been your biggest challenge as a small business owner?
Back end work. Keeping up with all the permits, licensing, insurance, advertising…I do it, of course, but I’d MUCH rather be creating art. :D

What is nature's child photography 
known for in our community?
Gosh. I would LIKE to say it’s my amazing personality and bodacious body…BUT I’m going to go with my ability to capture your genuine selves, timeless non-fad artwork, quality heirloom prints, albums, and other commissioned pieces, and excellent customer service. 

I’m also pretty active in the volunteer community with Momcology and V for Victory – both of which help families affected by cancer. In 2019, I created a calendar that helped raise funds for Alex’s Lemonade Stand – a non profit organization that also helps families affected. I had to take a break for 2020 and 2021 due to the spread of the virus and the viral sensitivity of the subjects, but I PLAN to be able to do it again in 2022.

What is your favorite part of 
being a photographer? 
Seeing people come alive…with love, with happiness, with raw emotion. And when I get goosebumps? I know it’s a win. 

What is your perfect photoshoot? 
Honestly? Anytime a family trusts me completely, from styling ideas, to location, to posing/unposing. THAT’S when the magic gets to truly happen, and the good times flow…and you see it on your pictures later!

What are your hopes for the future?
I’m pretty happy right now, to be honest. MAYBE, in the far future, expanding my studio space for my Santa experience sessions? We’re cozy right now, (and I like it like that), but a little space never hurt anyone either. :D  

Pets R Family
3035 County Road 210 West, St Johns, FL 32259
(904) 452-7387
www.petsrfamilyvet.com

​In the world in which we live, we have all seen the continued transition of Privately Owned Businesses being purchased by large Corporations and Investment Groups, to add to their geographical footprint and overall sales volume.   It has happened in every category, and in every service type.  This is also true of the Animal Industry.  We have seen so many of the privately owned, family owned or single Doctor owned practices, sell to large entities and groups, as supply costs continue to increase,  HR management becomes more of a hurdle, and services become an ongoing challenge to manage and balance.  This has been going on for over 30 years in our industry, but has reached a critical mass in the past 5 years in our market area.  This transition has created a divide between the “Traditional Quality Vet Medicine” that most Doctors entered into the Veterinary Industry to practice and be part of, and the “New Corporate Vet Medicine” that is becoming more prevalent, and less focused on being a quality medicine practice.   

This is a key industry shift, and one that sets apart the “Total Quality Pet Care” focus vs, the “Budget Package” focus of the Corporate Vet practices.   Consumers need to fully understand the difference, and there needs to be an awareness of the details and services within, as you make decisions for the very best medical care for your pet.  
Corporately run Vet practices have done research and completed studies that show what the very best opportunities are to reach a high percentage of the population with pet care, devise a “Budget Based” system for the pet owner, and achieve a “Turn Rate” of clients that is high enough to achieve a maximum profitable ratio. 

Then, just like a fast food chain, they create cookie cutter outlets of that format, where they can offer the exact same design, to then increase their footprint and overall dollar volume.  Certainly these companies still have caring and well trained people looking after the pets and clients within this format.

​However, those same well trained employees who got into the industry to offer great pet care, are now adhering to sales quotas and working within tight parameters on what they can do.   Additionally, the Corporate “Package” entity that has taken ahold of the pet industry and consumer base, leaves out one clear medical fact……..that the health of living animals cannot be defined by a “Package”.    It is our belief, and the belief and practice of “Quality Medical” facilities everywhere, that if you treat the “Package” you win some you lose some, but if you treat the “Patient”, you win every time, no matter the medical facts.   Veterinary practices, with the exception of Low Cost Clinics, and Shelter Medical facilities, certainly are “For Profit” businesses.  

We all have to pay our personnel, buy our expensive equipment, and pay back our student loans for our Vet Degrees, and keep the lights on in our buildings.   So certainly we all must have some focus on pricing and the optimal ways to reach as many people as we can with the knowledge of our practices.   However the key difference that is evolving, is that the “Quality Medicine” focus of private practices, is completely focused on total pet care from the tip of the pets nose to the tip of the pets tail.   A “package” does not define the limits of our scope, nor does it drive the register ring.   

Our practice at Pets R Family Veterinary Hospital, is totally focused on the highest quality pet care and client experience.   We approach pet medicine from a two tiered level of, quality and fact based medical research and resolution along with education of our client owners, for an improved “best life” opportunity for your pets.  We offer a leading edge facility with equipment, hospital and medical protocol design that is of the highest level.   And we operate with a trained, professional staff, that is built with a service ratio greater than other practices our size.   We have chosen this design to better serve our clients with attention, communication, education, and supporting services that make your pet care experience fulfilling and complete.    And we start each day with the promise that we operate under the tenants that have been offered to us by our Creator, of Love, Care and Compassion.  

At Pets R Family Veterinary Hospital, we believe that your pet is truly a part of your family, just as we feel about our own.  And we approach each patient with the focus of providing the very best in pet care.  Never will you hear us speak of a “package” or a designed program that has nothing to do with your pets needs.   We believe that each pet is a different and unique living creature, that deserves our upmost attention and effort to achieve the best medical care and quality life possible.  That’s why we say “At Pets R Family Veterinary Hospital, we are your other family Doctor!”