The 25th Anniversary Exhibition will display exciting work by 53 artists, in a mixture of past and present members. This is a milestone for the gallery and the arts community in general; a veritable Who’s Who in the local art scene and beyond. This reunion of well established fine artists highlights the vibrancy and resilience that exists in St. Augustine’s arts community.
Featured Artists: Gwen Mehler
Dave Tuttle
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Photos provided by Ozzy Trevino Photography ozzytrevino.com We offer a big welcome to Trout Creek Academy, the newest gem in Northern St. Johns! Nestled on approximately 26.5 acres on Timberwolf Trail in the charming Shearwater neighborhood. Doors will open to local students in August 2024. Trout Creek Academy will welcome 1,200 students from kindergarten through eighth grade, offering a blend of traditional and innovative learning environments. Unique classroom design allows for both grade-level groupings and multi-age interactions, facilitated by dynamic teaching teams. Moveable walls between classroom pairs enhance a team-teaching approach, while common areas with computer labs and kitchen spaces provide versatile learning settings. These features empower dedicated teachers and paraprofessionals to employ diverse instructional methods tailored to each student’s needs. St. Johns Magazine was thrilled to learn more about Principal Katie O’Connell, who will lead Trout Creek Academy from its inception, supported by Assistant Principals David Barnes and Sam Sawruk. Go Terrapins! Meet Principal Katie O’Connell, the inspiring leader of Trout Creek Academy. Beginning her educational journey at Bartram Trail High School in 2000, Principal O’Connell brings 25 years of rich experience across elementary, middle, and high school administration, with 14 of those years in leadership roles. Her unwavering passion for education drives her commitment to fostering a positive and engaging learning environment for all students. Outside the school setting, Principal O’Connell enjoys an active lifestyle filled with playing and watching sports, reading, beach visits, traveling, and cherishing moments with family and friends. Her enthusiasm and dedication make her a remarkable addition to Trout Creek Academy. What inspired you to become the Principal of Trout Creek Academy and what is your vision for its future? I was inspired to become the principal of Trout Creek Academy by the opportunity to shape a nurturing and empowering educational environment from the ground up. Our mission is to nurture curious minds and empower students to discover their unique strengths. My vision is to see our students embody the spirit of the Terrapin—strength, resilience, and adaptability—as they persevere and excel in their educational journeys and beyond. How do you plan to create a positive and inclusive school culture for both students and staff? At Trout Creek Academy, creating a positive and inclusive school culture begins with embracing our core values of integrity, collaboration, and mutual respect. We will implement daily FLOW sessions for elementary students and weekly CREEK sessions for middle school students to close achievement gaps and promote a supportive learning environment. Trout Creek Academy will be the only licensed Energy Bus School in St Johns County, following the positive philosophy of Jon Gordon. We will thrive by filling each other’s fuel tanks, celebrating our Chief Energy Officers (CEOs) and enjoying the ride! What unique programs or initiatives will the school offer to enhance student learning and engagement? Our unique programs and initiatives at Trout Creek Academy are designed to enhance student learning and engagement by catering to diverse interests and needs. We will offer clubs such as the STEM Club, Character Counts Club, Girls on the Run, Odyssey of the Mind, and the National Junior Honor Society. These programs provide students with opportunities to explore their passions, develop new skills, and build character. Additionally, our daily FLOW sessions and weekly CREEK sessions will support flexible student groupings that will extend classroom communities building wide. How will you involve parents and the community in the school's development and ongoing activities? Involving parents and the community is a cornerstone of our approach at Trout Creek Academy. From day one, parents have been integral in creating our school identity and community. We encourage parents to volunteer, serve as SAC representatives, and participate in our PTO. Regular communication and collaborative events will ensure that parents and community members remain actively involved in the school's development and ongoing activities. We are really looking forward to Meet the Teacher, our first dance, Grandparent’s Day Breakfast, Fall Festival and all of the family events we have planned for this year. What extracurricular activities and programs will be available to students, and how will they contribute to the overall development of the students? Trout Creek Academy will offer a variety of extracurricular activities and programs to support the overall development of our students. Clubs such as the STEM Club, Character Counts Club, Girls on the Run, Odyssey of the Mind, and the National Junior Honor Society will provide students with opportunities to explore their interests, develop leadership skills, and build strong character. These activities will complement our academic programs by promoting teamwork, problem-solving, creativity, and physical fitness. Through these diverse opportunities, students will develop a well-rounded skill set that prepares them for future success. Where Excellence in Client and Pet Experience Take Center Stage! Have you ever gone to a retail store or service location, only to walk in and wonder, “does anyone work here?” In today’s economy, that has become a much more prevalent problem. As the increasing costs of manpower, insurance, overhead and supplies cut the profit from all companies bottom line, often a reduction of employee count is the first place to cut back. The challenge to that adjustment is that the key element of client service, can often go to the wayside. In fact, in many cases, these cuts have led to automation in place of customer service. For instance, I just purchased a large shopping cart of items from a very large retailer today. I walked down the aisles, selected all the items I needed, walked them to a check out counter, where I then became the cashier in charge of scanning them, bagging them, and placing them into my cart once again to prepare to leave. I walked out the door of the store, and out to my truck where I loaded over $400 of items into my vehicle, and then, as any caring person would do, I walked my shopping cart to the cart roundup for the retailer. As I drove away, I realized that not one person had greeted me, spoken to me, checked on me, or even asked me if they could help in any form at all. I literally had zero level of customer care other than some automated camera security system must have recorded, I was not even recognized in the retailer’s location. Now certainly that’s an extreme situation, and we all can name multiple larger retailers who have gone to that format as they work to cut costs in the supply chain. But what about customer service? What if I had needed help, advice, or to feel informed about the $400 worth of goods I was purchasing? Where has the focus on |
Fun Facts About Dr. Pitkat Dr. Erika Pitkat is a proud native of Jacksonville, Florida. She graduated from the University of Florida’s College of Veterinarian Medicine in 2004. She practiced small animal medicine in Washington DC, Maryland, and Virginia Beach before returning to her home state in 2012. Approximately half of her career was spent exclusively working with cats, which hold a very special place in her heart. Dr. Pitkat strives to create a stress-free visit for every patient, treating each pet as if it were her own. She is comfortable with routine wellness care, internal medicine and advanced diagnostics, dental prophylaxis and oral surgery, and end of life care. A St. Johns resident for 11 years, Dr. Pitkat enjoys spending time with her husband, Frank, and their four children at home. Her five cats and dog have trained her to do their bidding. The family enjoys traveling in their Airstream any opportunity they can get. Dr. Pitkat is thrilled to service St. Johns and Jacksonville residents in their homes with HelloVet! |
Buy Local, Invest Local:
Saint Johns Family Businesses!
We all have our favorite pizza place, our favorite hairdresser, our favorite dentist and veterinarian in the areas in which we live. But have you ever stopped and thought about the number of local, family-owned businesses that are in our area that make up the texture of our community? These places are the fabric of what makes us proud to live in the Saint Johns area. Certainly we all have our corporate chains that offer something to our palate of family needs. But it’s the family owned and operated companies that make us special, and bonded together. There’s a special feeling we all get when we realize the owners are neighbors, or remember when their retail store began. In a country with a free market system, we get excited to “Buy Local” as we support those around us that have a real point of difference in the quality and type of products they sell. And when exhibiting American Pride, is there any better way than to support those who have dedicated, worked and sacrificed to provide a good or service to the community in which they live.
Our family moved onto CR 210 twenty-five years ago. At that time there was little more than rows of pine trees on both sides of the two-lane road. We had to drive to the truck stops near I-95 to get a gallon of milk, and over 10 miles to the nearest grocery or drug store. Certainly many things have changed over that time, including the lanes of traffic. One of the most impactful, exciting and alluring changes has been the growth of family-owned businesses. So many of our neighbors and friends have taken the risk and the dedication to bring CR 210 a cornucopia of offerings to meet the needs of the amazing influx of people moving to this area. And whether you are looking for retail goods or service needs, you can find a business here that is locally owned and operated.
As a family that has chosen this path, we can tell you first-hand that our decision to start a local company first came from the love of our community. We declared this wonderful place home when there was virtually nothing here. And as it grew, our excitement for variety and community grew with it. We’ve seen the growth of our neighborhoods and schools, church’s and ballfields. We’ve experienced the exciting addition of grocery stores and doctors offices, and enjoyed the variety of dining experiences we now have. And as part of that community of business’s, we longed to invest in our community and provide needed services to those who call it home. And for us, as with many, it was a desire to raise a family, and invest in the area we live.
This is how many small businesses begin. It’s a dream to be part of something bigger than yourself, and to serve those around you. And with it comes a long-term dedication to quality as you provide for the clients that are your neighbors. What a joy to work and live in the area where your children go to school, and where your family is involved in church activities. What an amazing honor to care and support those you call friends and family with a business you operate from your heart.
The truly amazing result from our locally owned businesses, is without a doubt, the quality and dedication our community receives. As a local business owner, I can attest to the fact that there is no better quality control agent, than to be serving someone you know and love. The level of heartfelt effort is truly endless, and nothing is more satisfying than to serve them well. In direct relation to that effort, is the level of joy that caring for a local client brings those of us who are part of this community. The satisfaction of accomplishment in knowing that you provided a truly positive outcome for a person you live near is second to none.
The level of personal and financial sacrifice to be a local business owner is absolutely a challenge to us all. There’s not a small or large family business that hasn’t felt the impact of time and money in starting a business and then keeping it going successfully. It’s a deep and heartfelt dedication to the companies business plan and the impact on the community. But it’s a labor of love, and a focus on the great things the business can provide those it serves. I can share that our family has absolutely felt the influence of many dedicated hours in the office that can stretch our few hours at home together very thin. But the rewards of our families involvement in a dedicated effort to serve our community, is a family bonding experience with lasting impact on us. I’m not sure there’s a better way to raise children than in a family-owned company, dedicated to serving.
So what’s the bid deal? Why focus on “locally and family owned?” First of all, these are the people of your community that are sacrificing to serve your community. They have taken the risk to provide the goods and services your community needs and wants. So support them! Take a chance on them as they took for you. Second, these business owners are most likely, supporting a level of quality that you may not find in a large corporation or entity that is so much larger than a community business. And thirdly, these businesses are the independent texture of who we are in the Saint Johns area. Is there a better way to differentiate ourselves as a community, than through the quality, customer caring businesses we propagate?
Buy local and invest in local. Our Saint Johns Family businesses and our community thank you!
Brad and Dr. Kathleen Deckard with their children Abigail and Gavin Deckard, are the owners of Pets R Family Veterinary Hospital on CR 210 since 2015.
www.PetsRFamilyVet.com
Selling & Living the Dream of the Florida Lifestyle
Locals Kristy and Craig Riley are experts at making that dream accessible. The couple, who live with their family in St. Johns Golf & Country Club are the founders and co-owners of Mad Bacon Golf Carts where they help people purchase a golf cart, deliver it to them, and provide at-home repair services.
Kristy and Craig have always had a simple goal in mind. “To spread happiness on four wheels by offering the joy of the golf cart experience.” As Kristy says, “It is such a fun way to get around!”
In the beginning, back in 2017, Kristy and Craig started selling refurbished golf carts out of their garage. They were talented and they understood how to build relationships with their customers and the business grew. Then, in 2022, the self-described ‘serial entrepreneurs’ jumped at the chance to expand even more. When a retail location became available less than five minutes from their house, they opened a full showroom. Conveniently located less than 1/4 mile west of I-95 on County Road 210, they are located right next to Starbucks.
Both Kristy and Craig are not new at owning a business, having run several successful businesses over the last 20+ years, everything from private label sales on Amazon to a camper rental business to landscaping and of course, selling golf carts.
“One common element in every business we've run is stellar customer service. At the end of the day, the customer is who we report to and we have a solid track record of positive customer experiences.”
At the St. Johns showroom customers can test out Royal EV golf carts. As one of the best golf carts on the market, Royal Electric Vehicles come standard with many upgraded features such as lithium batteries, plush seats, custom rims and tires, extended roofs, headlights, tail lights, turn signals, top speeds of 30mph, and more.
Signature customer service combined with an ideal price point, same-day delivery, and onsite mobile repair in your own driveway, offers a seamless, five-star experience that customers value and rave about.
Have you ever wondered where they got their funny name? As Kristy and Craig explain it, when they tell people Mad Bacon is named after their kids, there is usually a pause. “Our kids are named Madeline, Baylor, and Connor AKA Mad Bay-Con,” and then there's an aha! moment. “People love it and it's a name they will always remember. This means we have to be on our A game at all times because if we screw up people will also not forget, haha!” And if you were wondering about those cute dogs in the pictures, they also got cute names. They go by "Motley" and "Crue,” a nod to Craig’s high school days when he looked like a member of a hair band.
Kristy and Craig agree that the best part of their job is doing deliveries. “It is typically a whole event for the customer, the neighbors all come outside and everyone gets excited waiting for our truck to show up! Cart envy is definitely a thing, and frequently neighbors start thinking about trading up when they realize they can get a brand new cart with a 3-year warranty and lithium batteries with prices starting at just under $10K."
Mad Bacon is a one-of-a-kind local business that truly sets itself apart with an amazing product, stellar customer service, and the family-owned vibe that characterizes everything they do. A fun fact about Craig is that he was so popular in high school he had an actual fan club. Meanwhile, Kristy in high school was a band nerd who actually went to band camp! Their popularity disparity has since evened out a bit.
To learn more about Mad Bacon Golf Carts visit the showroom at 1745 County Road 210, St. Johns; or go to www.madbacongolfcarts.com
A Mother & Daughter Team Helping People Organize their Lives
Mother and daughter team Jill and Sierra Flores opened The Closet Factory Jax one year ago and since then they have never looked back. It was the perfect fit for Jill and Sierra whose deep connection to the community combined with their background in sales, property management, and real estate gave them the desire to put their creativity to work to help people organize their lives. Jill says she loves owning a business and has a great sense of accomplishment in the fact that it is a woman-owned enterprise.
Jill and Sierra specialize in custom-designed storage solutions for homeowners in northern St. Johns, pairing organization with beauty and functionality. Projects include custom closet systems, pantries, home offices, entertainment centers, wall beds, garage organization, and wine rooms using a wide range of materials to fit any budget from basic white melamine to fully stained hardwood. The possibilities are endless says Jill. "Closet Factory has a diversified line of products that allows us to help all of our clients with their organizational needs, no matter how large or small the project is."
What sets The Closet Factory apart is superior customer service. When you contact Jill and Sierra, you will connect with a locally owned business. The first step is meeting with an experienced designer in your home who listens to your needs and, with your input, creates a functional and great-looking system that complements your home décor. For those who are uncertain about where to begin, they bring Idea Books filled with past projects they have designed and installed.
Jill and Sierra are excited every time they meet with a new client to hear their ideas and help them formulate a plan. “I love helping our clients to organize their life. This really helps them to spend time in other areas of their lives, without worrying about the need to spend their valuable time on organization,” Jill said.
Jill makes it a priority to continually increase her value to clients by learning about the latest design trends and new technology in closet systems with the goal of helping clients make the perfect unique design for their homes. She has learned that since people are more often staying at home, working from home, and entertaining at home there is a desire to not only beautify, but also organize their space. On trend right now are the use of vibrant colors; the addition of lighting; accessories that further increase organization; and using closets as multi-purpose spaces with things like pull-out ironing boards, dressing tables, and more. Home office design and entertainment spaces are popular trends as well.
For those hoping to bring organization, functionality, and beauty into www.closetfactory.com/locations/jacksonvilleyour home as a way to transform not only the space but your entire life, The Closet Factory is your ideal solution.
For more information please visit www.closetfactory.com/locations/jacksonville or call 1-800-838-7995. Located at 2628 Port Industrial Drive Jacksonville FL 32226,
Choosing a True Artist is an Important Decision in the Field of Permanent Makeup
For more information and examples of Terri's work
visit nouveaupc.com or check them out on Facebook
Terri has always been an artist from early childhood. From as far back as she can remember, she enjoyed playing with color and many types of mediums and later in life she became the talented artist she is today. (Her work was even featured in St. Johns Magazine’s Art issue). At the age of fifty, she was drawn to the field of permanent makeup after life threw her a curveball, and she was diagnosed with breast cancer. After her mastectomy surgery, Terri discovered she was unable to receive a nipple reconstruction but was a candidate for a 3D areola tattoo.
“After all the surgeries, chemo and healing were complete, my private nurse asked if I would like to complete my journey with a tattooed nipple. I agreed. While watching the technician do her job, I fell in love with the process and realized why cancer had been a part of my life.”
Terri says at that moment she decided to go back to school and become a Permanent Makeup Artist herself so she could use her artistic talent and first-hand knowledge as a cancer survivor to help as many people as possible. For Terri, her work is more of a calling than a job.
Terri’s personal experience as a cancer survivor gives her an advantage when it comes to serving her clients. She understands what it is like to lose her eyebrows, all of her hair, and her areola. She has been in their shoes and relates to why a person may want permanent makeup as a way to feel complete again. “I enjoy looking in the mirror every day and seeing a survivor with a tattoo that is natural looking.”
Today she does all kinds of artistically styled permanent makeup for breast cancer survivors, alopecia clients, and people who need scar or burn camouflage. Her goal is to help women and men, or even young adults who need or desire to look and feel their best from their heart with a simple and subtle change through permanent makeup. She specializes in eyebrows, eyeliner, lips, and 3D areola for cancer survivors.
According to Terri, permanent makeup doesn't replace makeup, rather it improves your natural beauty. The application of medical cosmetic tattooing and permanent makeup can resolve time and convenience issues or solve problems when applying makeup such as allergies to ingredients of makeup, eye issues, unclear vision, arthritis, loss of hair from aging, alopecia, chemotherapy, accidents, burns or cosmetic surgery, and replacement of skin colors.
Terri says she is grateful the permanent makeup industry is non-competitive and client-centered. Each technician brings something special to a client, and as a result, they are like a sisterhood that supports one another. Terri loves it when she is able to collaborate with others and by doing so, help more people. She shared the story of a client who had come to her for Permanent Makeup. While doing her eyebrows, they discussed their backgrounds, discovering they were both breast cancer survivors. The woman made an appointment to complete her journey and have her breasts tattooed which changed her life. Terri decided to video the process and the results for future survivor clients so they could see the power of permanent makeup. Through a series of surprising connections, Terri's educational video was used by a local Plastic Surgeon to inform their own patients.
Knowing she is changing the way someone feels about themselves is Terri's greatest accomplishment. “The hugs, the tears, the thank you's, the referrals! When I see a client in local stores and they stop me and say thank you and introduce me as "This is Terri, the woman who changed my life", that makes my heart beat.
While Nouveau Image Permanent Cosmetics has been in business locally for ten years, Terri has recently opened a new location in World Golf in St. Johns at 319 W Town Place, Suite 21, St Augustine Fl 32092. For more information about Nouveau Image Permanent Cosmetics, please visit www.nouveaupc.com or call Terri directly at 917-584-8863 for a free consultation.
I See You NICU
Founder & President, I See You NICU
I See You NICU is an organization started by NICU mom, Jennifer Sesniak, who saw the lack of available support in the experience of parents with preemies who stay in the NICU and wanted to do something to fill the need.
The statistics are alarming and going in the wrong direction.
- 1 in 10 U.S. babies are born preterm -- a statistic increasing yearly and is one of the worst among high-resource nations.
- As many as 60% of NICU parents experience symptoms of post-traumatic stress disorder (PTSD).
- On a positive note, 98% of babies survive the NICU due to the latest care and technical developments.
Jennifer's Story
"The experience of seeing my tiny, fragile baby in a plastic box with wires connected everywhere, depleted all my strength. I thought, is this my fault, did I eat healthy enough, and why did my body fail me? "
This inner dialog sent me into the darkness of postpartum depression and anxiety with PTSD symptoms. I lost what being a first-time mom should look like and found there was no help on how to navigate my mental health, work life, insurance questions, or any sense of normalcy.
NICU professionals provided extraordinary care and were patient but our new normal meant permission had to be granted even to hold Logan. Depending upon his condition, some days we couldn't. I’ll never forget the alarms and late-night phone calls we hoped would never come, but day by day, Logan grew stronger, achieving milestones that seemed like mountains!
Today Logan is a strong-willed, happy four-year-old. We still reflect upon our journey as if no time elapsed. "We appreciate how lucky we are -- we could have used more support beyond one lone Facebook group. We didn’t know who to turn to for help during this time. I now know none of this was my fault, but we want to make sure others benefit from networking with those who share their experiences."
Unfortunately, the road of being a NICU parent doesn’t end at discharge. Our experience became the inspiration for I See You NICU, whose mission is to develop a network of past, present, and future NICU families. Also providing support, awareness, and education to our community. The goal this year is to grow our support network and build relationships with hospital NICUs to improve the process and patient outcomes.
Interested in getting involved or supporting the cause? You can share, like, volunteer or donate. Follow them on Facebook and Instagram. Let's all support the NICU community better. Remember, I See You NICU really does see NICU families.
OZZY TREVINO PHOTOGRAPHY
Proud and bold. But of course, one can be many things. With a little more context, you may find out that I am a husband, a father, a Texan, and a photographer.
I have been married to my lovely wife, Rebecca, for over 14 years. She is my best friend, my trusted advisor, and my voice of reason. She motivates me to be more and to be better at everything. She is the definition of a muse.
I have been blessed with two incredibly wonderful kids. Young, healthy, and curious - I couldn’t ask for better children. Their joy and humor is a constant uplifting light in my life.
Born a Texan, I’ll always feel a sense of pride tied to the Lone Star State, but after moving to the DC area for a few years, and after living in Florida for 5 years, I’m happy to say that I’m hopeful to stay in St. Johns for a very long time. St. Johns has become our favorite area by far. The location, the climate, the people… I feel that my family and I fit right in.
I was always the artistic kid growing up. My favorite toys were sharpened pencils, a clipboard, and a stack of blank paper. I grew up knowing I wanted to do something artistic but never really knew what that was until my senior year of high school. I was introduced to graphic design and found it was a great way to express my creativity. Photography came out of necessity during my graphic design work. I did not have access to the images that I needed in order to complete the projects at hand. A company I used to work for purchased a Canon DSLR camera, handed it to me, and said “I’m sure you can figure it out.” From that point on I read blogs, I watched YouTube videos, and I watched other photographers.
"Photography is just another outlet for creating something from nothing, and impacting the viewer in a different way.
Years later, I was lucky enough to work alongside other talented photographers. It quickly became my primary source of creative expression to where I have almost left graphic design work completely behind.
Photography is just another outlet for creating something from nothing, and impacting the viewer in a different way.
After photographing families, weddings, pets, and many other genres, I have found that commercial and stylized portraiture are my passion. Commercial photography allows me to solve an issue by figuring out the best approach and expressing the message that the client needs. Stylized portraiture gives me the opportunity to photograph many interesting people and visually creating a concept or an emotion.
To sum it up, Jessica Huffman once wrote, “Ozzy is an editorial photographer that captures his subject’s energy leveraging their individual strengths and interests. His ability to curate the perfect image communicates creativity, vibrance, and drama that speaks to the proper audience,”
In 2023, I will be setting specific business goals in order to grow. A friend of mine often says, “Goals that are not written down are just a wish”. Go, write them down, but be realistic. One completed goal is better than no goals reached. Make smaller, more obtainable goals, and hold yourself accountable.
As a small business owner, I will be making more of an effort to find the clientele searching for my style who have an appreciation for my type of imagery. My style is not for everyone. It has taken years for me to be comfortable with that. I feel any business owner should find that following and focus on that group of individuals. Build your own brand by doing what you love, how you love it.
Learn from the past, but focus on the future. I wish you the best at the start of this new year. From my family to yours, we wish you nothing but success and happiness!
Giving Comes from the Heart, Which is the Soul's True Compass
The pet industry, on its face, seems that it would be such an amazing effort to be part of based on the true joy of animal care. What could be more fun than to cuddle with a cute little kitten, or to romp around with a playful pup? And it absolutely is all those things! But it’s also an amazing dedication to giving. Giving that takes a truly dedicated heart, mind and soul to accomplish the extreme challenges the industry brings. And we aren’t just talking about giving in relation to the beautiful pets that fill our days. We are also talking about giving of ourselves to the people we serve every day.
Imagine going to work each day, and the patients you are caring and providing for, cannot speak to you. Meanwhile these beautiful loving patients have sometimes serious issues that require an all in effort to prevent extreme suffering even death. Now add to that the hurt and suffering of the parents of these patients, along with their mood swings, judgement and fears. These are the challenges of the Veterinary Industry every single day.
We are in a unique situation, as are so many care giving industries, where we are the advocates for our patients, even through their suffering. That is why so often, professionals in the Veterinary Industry, suffer along with the pets and clients. It is a transference of the challenges that a voiceless patient experiences. And those feelings are big and they are real.
So many of us began our focus on this industry as an honest passion to care for Gods beautiful creatures. And that passion drove us to Colleges, Universities and institutions where we spent many years studying (8 years to achieve a Doctorate in Veterinary Medicine) to learn our craft of animal medicine. Often times, many more years were spent in a specialty or particular line of study. But it was the true love and dedication to giving of ourselves and our talents to help those who cannot help themselves, that drives us all to be those advocates. In the midst of beginning to practice animal medicine, we realize that this is the pinnacle of our passion. Caregiving, saving lives, and providing better health for our furry friends is a noble and wonderful calling.
This passion and heart that drives so many of us every day does truly come at a price. Our industry is riddled with burnout, suicide, compassion fatigue and a shortage of dedicated leaders and true practitioners of high-quality medicine because of the heavy weight it bares. It’s an industry that requires a solid support system to provide for each others needs. Our people have to learn how to cope with not only the challenges of loss of life of a patient, and lack of complete control over the needs of the pet, but also the results of human abuse and pet parent anger and frustrations toward those in the industry.
Often as we approach Christmas, we think of giving and caring as synonymous with our hearts special attempts to provide gifts and offerings to others. However, in our industry, the true spirit of giving, is a daily dedicated approach to our chosen passion of loving our patients beyond a simple offering. We give our hearts and minds every day to provide a happy healthy life to an innocent animal, who is simply counting on us, to do our very best for them. We give our very best to the pet parent who is suffering along with their beautiful pet, as we comfort, support and educate them in the process of caregiving. And we give to each other, as we support, guide, administer to, and love, our co-workers who need our group help, to overcome the weight on our souls as we go through each day of work.
You see the true spirit of giving, comes from the heart, which is the soul’s true compass. So in the Veterinary Industry, and certainly within our amazing staff at Pets R Family Veterinary Hospital, we believe that the spirit of giving lives in us every single day we are alive.
We wish all of our amazing clients and each of you in our Saint Johns Community a blessed Christmas season. And may the spirit of giving of ourselves be the commonality we see in us all.
Caregiving, saving lives, and providing better health for our furry friends is a noble and wonderful calling
Dr. Kathleen Deckard
at Pets R Family!
Dr. Kathleen Deckard DVM, has been a resident of Saint Johns County for over 45 years. She moved here as a young girl, in the area of Fruit Cove, near Julington Creek. Access to Fruit Cove was a two-lane road across the Julington Creek Bridge, where pavement left the suburban area of Mandarin and entered the country. Race Track Rd was still just two lanes as well back then, and our County Road 210 corridor, was only a road down to the Greenbriar area, which was then still dirt. The Community of Cimarrone was the only neighborhood on County Rd 210 during those early years in the 1990’s, and the local Truck Stops at I-95 were the only place to pick up supplies unless you drove into town.
Dr. Deckard had a dream to become a Veterinarian. It was a dream she had enjoyed for many years, and after graduating from the University of North Florida in Biology, she headed off to the University of Florida to finish her degree in Veterinary Medicine. Upon completion in 1999, she knew her absolute desire was to come home to Saint Johns County, the place she had grown and loved for so many years. You see her dream was to bring her knowledge of animal medicine to the people she loved the most. She always longed to serve her community in a way that impacted peoples lives. And her love for animals allowed her to reach her community with love, care and compassion for the beautiful fur babies that were their pets.
She began in Saint Augustine, FL, as an Associate DVM for a large practice in town. In her 16 years there she prioritized the three most important things for her life; honing her animal medicine skills, caring for people around her, and having children as she started her family with her husband. These key ingredients make up the distinct character that is the heart of this amazing care giver, and they still define her today.
Dr. Deckard had one piece of her dream left to attain in 2015. Her hearts desire had always been to have her own Veterinary practice, in her own community, and to live nearby so that her three lifes priorities could be practiced daily. Pets R Family Veterinary Hospital was opened to the public on June 1 in that year, and her dream was made complete.
I always knew that achieving my degree in Veterinary Medicine and returning to my home to practice it to the best of my ability for the people I know and love, was my life’s dream. |
Dr. Deckard shared her thoughts on her dream with us, and encapsulated it this way. “I always knew that achieving my degree in Veterinary Medicine and returning to my home to practice it to the best of my ability for the people I know and love, was my life’s dream. And to be able to achieve that in my own family owned and operated company, where my children and husband work alongside me, is beyond what I ever could have truly imagined. My hope as we continue to grow in serving our community in pet and client care, is that we never lose sight of the key tenets in our foundation of approaching each person and pet with love, care and compassion. And if we achieve that each day, then we are truly, living my life’s dream.” Dr. Deckard also shared that her daughter, Abigail Deckard, is also on track to follow in her mothers’ footsteps and become a Veterinarian, one day working alongside her.
Not often in life are we able to achieve all the things we wished we could do. And quite often, life finds a way to steer us in other directions and into other places than we expected. However, this local, hometown lady, has found a way to stay on course, achieve her life goals and bring them home so that we all can benefit from her talents in pet care and in the human care.
as a photographer?
I started as an actual BUSINESS (license, insurance, the works) when I moved down here from Missouri in October of 2014. I had always had a camera around my neck BEFORE that, but in October, all the teaching jobs are FILLED, and no one needs a substitute yet, either. :D Rather than mope around on the couch, I decided to chase my other passion…photography – and I still get to work with kids! <3
What has been your biggest challenge as a small business owner?
Back end work. Keeping up with all the permits, licensing, insurance, advertising…I do it, of course, but I’d MUCH rather be creating art. :D
What is nature's child photography
known for in our community?
Gosh. I would LIKE to say it’s my amazing personality and bodacious body…BUT I’m going to go with my ability to capture your genuine selves, timeless non-fad artwork, quality heirloom prints, albums, and other commissioned pieces, and excellent customer service.
I’m also pretty active in the volunteer community with Momcology and V for Victory – both of which help families affected by cancer. In 2019, I created a calendar that helped raise funds for Alex’s Lemonade Stand – a non profit organization that also helps families affected. I had to take a break for 2020 and 2021 due to the spread of the virus and the viral sensitivity of the subjects, but I PLAN to be able to do it again in 2022.
What is your favorite part of
being a photographer?
Seeing people come alive…with love, with happiness, with raw emotion. And when I get goosebumps? I know it’s a win.
What is your perfect photoshoot?
Honestly? Anytime a family trusts me completely, from styling ideas, to location, to posing/unposing. THAT’S when the magic gets to truly happen, and the good times flow…and you see it on your pictures later!
What are your hopes for the future?
I’m pretty happy right now, to be honest. MAYBE, in the far future, expanding my studio space for my Santa experience sessions? We’re cozy right now, (and I like it like that), but a little space never hurt anyone either. :D
Quality Veterinary Medicine
This is a key industry shift, and one that sets apart the “Total Quality Pet Care” focus vs, the “Budget Package” focus of the Corporate Vet practices. Consumers need to fully understand the difference, and there needs to be an awareness of the details and services within, as you make decisions for the very best medical care for your pet.
Corporately run Vet practices have done research and completed studies that show what the very best opportunities are to reach a high percentage of the population with pet care, devise a “Budget Based” system for the pet owner, and achieve a “Turn Rate” of clients that is high enough to achieve a maximum profitable ratio.
Then, just like a fast food chain, they create cookie cutter outlets of that format, where they can offer the exact same design, to then increase their footprint and overall dollar volume. Certainly these companies still have caring and well trained people looking after the pets and clients within this format.
We approach pet medicine from a two tiered level of, quality and fact based medical research and resolution along with education of our client owners, for an improved “best life” opportunity for your pets.
We all have to pay our personnel, buy our expensive equipment, and pay back our student loans for our Vet Degrees, and keep the lights on in our buildings. So certainly we all must have some focus on pricing and the optimal ways to reach as many people as we can with the knowledge of our practices. However the key difference that is evolving, is that the “Quality Medicine” focus of private practices, is completely focused on total pet care from the tip of the pets nose to the tip of the pets tail. A “package” does not define the limits of our scope, nor does it drive the register ring.
Our practice at Pets R Family Veterinary Hospital, is totally focused on the highest quality pet care and client experience. We approach pet medicine from a two tiered level of, quality and fact based medical research and resolution along with education of our client owners, for an improved “best life” opportunity for your pets. We offer a leading edge facility with equipment, hospital and medical protocol design that is of the highest level. And we operate with a trained, professional staff, that is built with a service ratio greater than other practices our size. We have chosen this design to better serve our clients with attention, communication, education, and supporting services that make your pet care experience fulfilling and complete. And we start each day with the promise that we operate under the tenants that have been offered to us by our Creator, of Love, Care and Compassion.
At Pets R Family Veterinary Hospital, we believe that your pet is truly a part of your family, just as we feel about our own. And we approach each patient with the focus of providing the very best in pet care. Never will you hear us speak of a “package” or a designed program that has nothing to do with your pets needs. We believe that each pet is a different and unique living creature, that deserves our upmost attention and effort to achieve the best medical care and quality life possible. That’s why we say “At Pets R Family Veterinary Hospital, we are your other family Doctor!”
Talks about her kids going back to school and getting back to normal!
"Action News Jax This Morning" Anchor Dawn Lopez can relate to how parents may be feeling because she's going through it as well. "We've shared news reports with our viewers on doctors warning about the mental and social toll the pandemic was having on families. My family is no exception," reveals Dawn. "Even with the best efforts, my children fell behind in school. Between testy technology to virtual fatigue and cabin fever, there were lots of family meetings about keeping each other on the right track."
It's been an unprecedented time dealing with the isolation that COVID has caused for parents and their children.
"I spent a lot of time encouraging my kids to set time aside for video chats with friends so they could stay connected. My daughter was suffering but now there's light at the end of the tunnel! My twins are excited about learning in the classromm again and seeing their friends regularly."
While the Pandemic is far from over, there is a feeling of trying to get back to "normal" and Action News Jax is committed to providing the information needed to help communities get through it, safely. During back-to-school month, Dawn and her "Action News Jax This Morning" team will be covering many of the issues parents will need answers to. Updates to the CDC Guidelines will be on-going. Identifying the new safety measures in schools including food health safety and what St Johns County is requiring to keep COVID-19 out of the classrooms. And, if a student or staff member shows symptoms, what is the school's plan to deal with that? Action News Jax will be looking into that for sure.
The new school year is here, and for now, it's all about getting back to normal.
My kids see it as a privilege now, to be in the classroom and have access to their teachers firsthand and having lunch with their friends every day. 2021-2022 look out, here we come!”
In addition to coverage of back-to-school on "Action News Jax This Morning," look for their back-to-school special "Back to the Classroom," airing Thursday, August 5th at 7pm on CBS47 and Friday, August 6th at 7pm on FOX30.
www.shearwaterliving.com.
CELEBRITY TRAINER CHRIS POWELL LAUNCHES
MOVE ONE MILLION ON THE EAST COAST AT SHEARWATER
M1M is a completely free, online service that aims to bring health and togetherness back to humanity by reaching and moving one million people. The nonprofit’s mission is to standardize movement and mindfulness in our culture, giving every human the access to move daily, reduce stress, and feel connected with others for improved physical, mental, and social health.
“Healthy living is at the heart of Shearwater’s commitment to our residents and the greater community,” Susan Moguel, Marketing Director, Shearwater. “We are dedicated to continuing to improve health and overall wellbeing. Move One Million is an incredible organization with a mission that is closely aligned with our own.”
“Throughout the COVID-19 pandemic I was inspired to give back and find a way to help others deal with the feelings of isolation and anxiousness,” said Chris Powell, founder of Move ONE Million. “Daily movement is the first step to positive life-long change and improving both physical and mental health. I truly believe we can change the world by changing one million lives together. I’m so grateful to Shearwater for believing in my mission and hosting the East Coast launch of my nonprofit.
At the top of every hour daily, M1M broadcasts the 2.5-minute routine that everyone, regardless of age or ability can do, followed by a 1-minute mindfulness exercise to reduce stress and positive affirmation to boost confidence and self-esteem. The broadcast is available to live stream across the globe on several social platform and on M1M’s App.
Shearwater’s unique focus on lifestyle programming, healthy living, and the connection to neighbors and proximity to the outdoors sets it apart from other communities in the area, making it the ideal location to launch Move One Million on the East Coast.
Shearwater is located at 100 Kayak Way, St. Augustine, FL 32092.
To learn more about Shearwater, visit www.shearwaterliving.com. Shearwater currently offers home designs from David Weekley, Lennar, Dream Finders and MasterCraft.
For more information visit bartramdental.com
or call 904.201.6000
Having been in business since 2005, Bartram Dental Center is all about positivity, compassion, teamwork, and family with the goal of providing patients with the best possible outcome. We had the opportunity to meet the dentists and their team, and tour this beautiful new dental practice right in the heart of northern St. Johns. When you step through the door of the new offices, you feel the relaxing comfort of a beautiful home and a welcome feeling pervades in every detail of the decor and energy of the staff.
Dr. Lewis: We love the family-friendly spirit that thrives here in northern St Johns County. We see it daily with our patient family and our own family’s life. We are raising our twin sons Carson & Connor here and appreciate the world-class public schools, opportunities for youth sports, and the friendliness of our neighborhoods. We know that we are blessed with an amazing quality of life here. We also did a lot of research before we moved to Jacksonville, and determined that St Johns County had the best school system. Traci was a high school math teacher, so it was important for both of us for her to have a great school district to work in.
What is your practice’s mission?
Dr. Lewis: We made an investment years ago in becoming a “Complete Health” dental practice. There are only a select few Complete Health dentists in the U.S. It involves training, resource commitments etc. For our patients it means we are focused on helping them maintain their very best “complete health” -- not just ideal “dental” health. Patients see our Complete Health mission when we ask about their sleeping habits, diet challenges, new medications, other health issues. We believe the mouth is the gateway to your overall health. We can help people with issues way beyond having a beautiful and fully-functioning smile. Our mission statement is ‘We create healthy, happy people, one smile at a time’.
What is important to you in providing dental care?
Dr. Lewis: We want our patients to relax and have a pleasant dental experience knowing that we will be compassionate while we expertly address their issues. We are fully aware that patients experience “dental anxiety” and we work to make sure that is minimized. We make sure you know what to expect and we are focused on minimizing any discomfort. Many patients also benefit from various forms of sedation dentistry. Ultimately, we know that patients need to have a pleasant experience if they are going to continue to be a member of our patient family. Overall, the most important aspects to me in providing dental care are the patient experience, as well as the team experience. If you have a happy team, patients can sense this, and it makes them feel more comfortable in our office.
Dr. Lewis: We want our current and "future" patients to know that we are committed to providing state-of-the-art dental services from our brand new facility just east of I-95 at CR-210. Our modern new office is designed with the patient experience in mind. We want you to be relaxed and confident that our dentists are going to successfully treat you. We want our patients to know that Bartram Dental is locally-owned -- our dentists live here and intend to be leading Bartram Dental for years to come. Any member of our team of dental health professionals at Bartram Dental could work anywhere, but they choose to be a part of our very special Practice. Customer service is a lost art in the medical profession, and it is our passion to bring it back.
How do you work together as a team to help patients?
Dr. Lewis: Recently, we had a patient referred to us by another patient, who has very severe dental anxiety. We listened to her concerns, and presented clinical and financial options to help with her anxiety about dental treatment. We offered this patient conscious sedation, which is a form of sedation that involves taking a couple of pills. When I followed up with the patient after treatment, she was ‘blown away’ about how wonderful her experience was (she had an extraction and 2 dental implants placed) and she was looking forward to coming to her future dental appointments. She loved our customer service and overall work environment. We also communicated with her medical doctors to keep them informed of her treatment and how this procedure could impact other areas of her health. This type of experience is one example of many that fuels our passion as an office to provide exceptional care to our patients.
How do you keep up with current dental technology and education?
Dr. Lewis: Our dentists and other dental health professionals are routinely enrolled in training classes and coursework to make certain we are providing our patients with the latest advances in Dentistry. It's part of who we are at Bartram Dental to fully embrace modern technology especially when it reduces patient discomfort and dramatically improves patient outcomes. We also make sure we are up to date for our assisting school. We are very proud of the men and women that have graduated our Florida Department of Education approved program. We are honored that they have chosen us as a resource to better their lives and the lives of their future patients.
What are some of the best new treatments people may not know about?
Dr. Lewis: Our newest laser technology allows us to treat cavities and other minor procedures without anesthesia. We also have 3D X-ray technology that gives us information about the patient’s airway. Speaking of airway, our laser technology will also eliminate snoring by treating the palate area. This can be done without anesthesia as well. That is life changing!
What are some special features you offer patients at your office to make their experience enjoyable?
Dr. Lewis: Starbucks only wishes their coffee was as good as what we offer (haha). In the mornings, we make freshly baked Otis Spunkmeyer cookies to give to our patients as they leave (there’s no job security there!). During treatment, the patient has the option to watch one of their favorite shows on Netflix, Disney+ or Hulu. We also offer warm, scented towels as a finishing touch to your visit with us. Lastly, we have a beverage bar that includes coffee, water, and Gatorade. You may just want to sit next to a fireplace and drink a nice cup of coffee or tea in one of our cozy sofas and relax as well!
How do you help people who are embarrassed by their smiles?
Dr. Lewis: Our dentists will work with you to develop a “realistic” plan that will get you the beautiful and fully-functioning smile that you deserve. We will make sure you understand every step of the process and we will always be mindful of your budget. We also "listen" to your concerns and goals. We fully appreciate that we are working with you to create a smile that will last a lifetime.
Do you live in St. Johns?
Both Drs. Lewis and Barlow along with their wives and families live in St Johns County. Dr. Barlow and his wife, Jamie, are natives of St Augustine. Many of our team members are proud St Johns County residents as well. We all appreciate this very special place.
What is your favorite thing to do when you are not working? Dr. Lewis and his wife Traci, the Practice Manager, enjoy spending time with their twin sons. Their boys are very active in youth sports including baseball, basketball, flag football, etc. which keeps them busy. They also enjoy spending time at home and enjoying all the outdoor activities available in Northeast Florida. Dr. Barlow, his wife Jamie, and their young daughter enjoy spending time with family and friends, riding bikes, going to the beach, and watching Georgia Football.
A Unique Medical Practice Focusing on Optimal Health & Flawless Beauty
A single mother of four daughters who are living beautiful lives on their own terms, Dr. Quinn’s mission and commitment are to be a catalyst to empower her patients to do the same. That means welcoming the choice to put self-care at the top of their priority lists, perhaps for the first time in their lives. Patients value the results they welcome. And most importantly, they treasure the way Dr. Quinn makes them feel by how she treats them. Perceptive, compassionate, and intuitive, Dr. Quinn sees the real you even if you can’t. And she sees the possibilities to create powerful transformation at the moment so you can imagine new possibilities for yourself.
Dr. Quinn has been in love with all things beautiful, colorful, and aligned for a lifetime. And she knows that there is so much more to embrace to create a vibrant, healthy, beautiful life from the inside out. When she is not practicing medicine, she is practicing yoga and meditation. She is the walking-talking poster child for what it is to be a woman in mid-life or better who is loving the impact she makes for clients, one important, transformational treatment at a time.
As women, it is our birthright to be radiant. The body is an incredible structure that, if we listen properly, tells us what it needs, and especially what it doesn’t. Rather than simply covering up symptoms with prescriptions, I believe in finding the root of the problem by getting to know my patients and working alongside them in order to identify what imbalances are creating illness, pain and discomfort
L.A. Quinn M.D. is founded by certified ACOG, American Academy of Anti-Aging and Regenerative Medicine physician Dr. Linda Quinn, M.D., FAARM, ABBARM. Over the years, Dr. Quinn has taken a multi-layer approach to provide patients with optimal health and flawless beauty. Specializing in regenerative medicine and cosmetic procedures, Dr. Quinn combines science and beauty to create miraculous results.
Everyone has the desire to look and feel younger, and at L.A. Quinn M.D., it's never been easier. With innovative procedures, including Platelet Rich Fibrin (PRF) therapy, Platelet Rich Plasma (PRP) therapy, and EuroThreads Lifting, your body does all of the hard work for you. "I've always sought-after natural alternatives to aesthetic and anti-aging procedures whenever possible," explained Dr. Quinn. "It's an ongoing passion of mine to provide patients with a variety of options that, when coupled with the power of their bodies, help to halt and reverse the aging process."
L.A. Quinn M.D. has recently introduced Euro Face, Neck, and Body Thread Lifting and volumizing to their list of services. The innovative procedure activates collagen growth. Time is seemingly reversed, leaving behind little to no scarring, instant results, and no downtime for those looking to achieve a firm, sculpted appearance. EuroThreads places resorbable surgical sutures below the skin, which will be fully absorbed in four to six months, leaving behind zero scar tissue. The threads help tighten and replace lost volume, providing patients with a sculpted and youthful appearance in various areas, including the face, neck, and body, such as abdomen, knees, and arms. Results can be seen immediately and will continue to improve over the next several months as new collagen growth is stimulated underneath the skin. The results reset the clock and can last up to 2 years or more, depending on the patient's skin, health, age, and overall lifestyle.
L.A. Quinn M.D. also offers natural facelifts using PRF and PRP therapy for patients seeking a natural approach to radiant, glowing skin. PRF Natural Face Lift procedure is best for those struggling with age spots, wrinkles, and fine lines. The PRF facelift procedure creates filler from your body's plasma to achieve both volume and silkier skin. By stimulating collagen and elastin production, PRF thickens and tightens thinning skin while effectively smoothing wrinkles and fine lines and targeting dark circles and skin spots to create a more youthful appearance over time. PRF's effects are long-lasting, providing noticeable results for up to two years.
PRP and its components are the body's primary defense in the repair and healing process, helping restore, enhance, and rejuvenate the body. During PRP therapy, these cells are directed to troublesome areas, encouraging the body to repair physical ailments that typically don't respond to traditional methods. Platelet Rich Plasma therapy has become increasingly popular. It is used to treat various conditions, including hair loss, facial rejuvenation, acne scars, stretch marks, tendonitis, joint pain, and more.
"The body is an incredible structure," explained Dr. Quinn. "Using our own body in conjunction with these procedures is a natural alternative to achieve firmer, radiant, and more youthful results."
As a mother of four daughters, and expert in anti-aging medicine, Dr. Quinn has spent over fifteen years perfecting her practice to provide patients with a plan tailored to their specific needs. She is a catalyst to empower her patients to create powerful transformation and live their lives as the best version of themselves. Perceptive, compassionate, and intuitive, Dr. Quinn sees the real you even if you can't.
L.A. Quinn M.D. specializes in regenerative medicine and hormone balance, including laser therapies, micro-needling, fillers, PRP Treatments, hair regrowth therapies, stem cell therapies, Kundalini Yoga, meditation, and more. L.A. Quinn M.D. is conveniently located on the border of Ponte Vedra Beach and Jacksonville Beach at #410 Jacksonville Drive, Jacksonville Beach, Florida. The office is open Monday through Friday by appointment. Learn more at www.laquinnmd.com or call 904-595-5980. Follow along on social media @laquinnmd
Watkins Allergy & Asthma is owned by Raquel S. Watkins, MD, a local specialist in the field of Allergy and Asthma. Dr. Watkins completed her Internal Medicine Residency training at Wake Forest University, and was later appointed Chief Resident. She served on Faculty at Wake Forest University School of Medicine as the Associate Program Director of the Internal Medicine Residency Training Program, before returning to fellowship in Allergy and Immunology, both pediatric and adult. Dr. Watkins was on the Wake Forest University School of Medicine faculty in the Section on Pulmonary, Critical Care, Allergic and Immunologic Diseases, specializing in the care of pediatric and adult allergy and asthma. She opened her practice in north Florida in 2008. |
I have always felt as if my calling as a physician was to help patients manage their allergies and asthma. Many patients with asthma have allergies as a trigger so there is quite a bit of overlap. While in medical school at the University of Maryland and during my residency and fellowship at Wake Forest University, I was able to experience firsthand how asthma and allergies can affect one’s quality of life. I also lost my paternal grandfather to asthma. Now, nothing motivates me more than hearing a patient comment how much better they feel with their treatment regimen. It always make me smile inside.
What is your practice’s mission? Our Allergy/Immunology practice is a division of Borland Groover and our mission is to provide excellent healthcare through innovation and personal service with exceptional physicians and staff.
What is your favorite aspect of being a doctor? Meeting patients from all walks of life and hearing their story and working with them to improve their health. Over the years, my patients have inspired me!
How do you help your patients? I really listen. Are there any cases that really stand out over the years? There are many scenarios that stand out over the years. Our patient with asthma has frequent attacks and had a hard time identifying her triggers. Same day testing revealed that her main triggers were ragweed, grass, trees and dust and pets. We optimized her asthma therapy and gave her tips on how to reduce indoor allergens and started her on allergen immunotherapy or ‘allergy shots’. She wrote a special note thanking us for improving her quality of life
How many years have you practiced medicine and how do you keep up with current treatments? I’ve been a physician for over 24 years. I keep up with current treatments by reading our allergy journals, guidelines, and by completing maintenance of certification tests every 6 months, from the American Board of Allergy and Immunology. There are quality improvement projects outlined by the Board that I complete for our practice and our staff is required to stay up-to-date as well.
Are there any new treatments you are using to help people? Yes, asthma has become very personalized and today more than ever we can offer patients specific therapies to improve their quality of life: i.e., biologics and injectable medications.
What are the most common allergies people get in North Florida? Ragweed, Tree, Bahia grass and Bermuda grass are common outdoor allergens, but dust and pets can trigger symptoms as well.
What is your favorite thing to do in your spare time? Ha-ha. Well, let’s see. In addition to being a physician, I’m a mom and a wife (my husband is Dr. Jim Kimberly, Borland Groover gastroenterologist), so my life is full in an awesome way. When I’m not at work, you can find me planning the next family meal, or at sporting events; my daughter plays soccer and runs track and my son runs cross-country and track. Jim and I do date nights once a week – we enjoy eating out at local restaurants, going for walks, or watching a Netflix series at home. Lately, I’ve been setting crazy goals for myself; so you may see me at 5K events. I ran a 5K recently and I’m training for one in March as well (March to get screened). Well, I say training but the goal here is to finish. I love yoga and I try to practice being mindful in many aspects of my life, so you can catch me at the yoga studio once or twice a week, and most evenings, I spend walking or jogging, trying to get in my 10000 steps.
Watkins Allergy & Asthma Staff in Action
13241 Bartram Park Blvd. Suite 2601
Jacksonville Fl 32258
2140 Kingsley Ave. Suite 1,
Orange Park Fl 32073
Small Business Success Story!
2849 County Road 210 W #107 |
St. Johns 32259 |
904-230-1577
Rivertown has served northern St. Johns for fifteen years and during that time they have learned what it means to be a successful small business. Frank and Bonnie say their success rests on four main cornerstones; flexibility in offering customers what they want, giving back to the community through charity events, understanding how to be competitive, and high-quality customer service with their own unique charm. St. Johns Magazine asked them about how they have met the challenges of recent times, and what others may learn from their experience.
Reflecting on the past year - How has Rivertown adapted and continued to be successful in the age of Covid?
Fortunately because of the type of business we have, we were able to easily adapt to restrictions and guidelines for COVID. We required masks be worn, and provided them if customers did not have one. Early on, we offered curbside service and limited the number of customers in the store to accomplish social distancing. We have been blessed with the fact that we can continue to do business and feel very bad for the restaurants and bars that have been closed and forced employees out of work. We thank our customers for their continued support and we will continue to try to help those people less fortunate.
How has Rivertown been flexible in terms of what you offer to the changing needs and taste of the community in recent years?
We constantly review our assortment of inventory and delete slow moving items. This allows us to utilize that space for new, popular and high demand products. In the past seven or eight years, bourbon has been the focus of many customers. We carry over 100 different Bourbons, and seek out rare, hard to find bourbons, many of which go into our Annual Bourbon Auction in February. We also do single barrel picks that are provided to us and we are the exclusive retailer for those products. For example our last barrel picked, Elijah Craig 8 year-old, produced 250 bottles, bottled exclusively for RFWS. Another service we provide, that has been very successful is our ability to fulfill customers’ special order requests.
We feel very blessed to have the customer base that we’ve had for almost 15 years now. May 22, 2021 we will be celebrating our 15 year anniversary. We feel it is important to give back to our community since they have given to us, and it has bonded our community. We are lucky enough to be able to financially support individual charities with donations when requests are made to our store. In addition our charity, Pancan (Pancreatic Cancer Action Network), has been our focus charity for seven years now. Bonnie is a 13 year survivor and we know how lucky we are. We have raised over $80,000 since 2016 and most recently in the first nine months of 2020 we raised $23,400 of that amount. We do this through our barrel picks where we add a small amount to the charity on each bottle and also selling hard to find Bourbons throughout the year with a small amount to the charity. In addition, our customers are constantly donating money into our charity jar on our counter.
How do you stay competitive?
We keep our prices as low as possible on all items in the store. We do this by buying in quantity. We have a warehouse with over 1400 cases in it and purchase most of our brands in 25 to 100 cases of each brand. This allows us to stay competitive with the other retailers in the marketplace. It has not been easy but with the quality service we provide, the cleanliness of our store and the large assortment, customers come back to us for items that the large chain stores don’t carry. We have a very good relationship with Publix next-door to us and if customers come in looking for wines that we don’t carry we can call their wine department manager and see if they do. They also will send customers to us for wine that they don’t carry. This helps all the customers in our community find what they’re looking for and builds our relationships with other businesses and our customers, and repeat business.
Your customer service is something that sets you apart - What is your philosophy regarding Customer Service?
I have been involved in the retail industry most of my life. I grew up working in my fathers grocery store, Joe’s Superette, in Pittsburgh, PA. After graduating college in early 1973, I worked for Maas Bros department stores for 7 years. Then I got involved as a alcoholic beverage sales person in Sarasota and that got me started in this business. Over the years I have witnessed many retailers close their doors because they didn’t understand what good customer service was. One of my favorite retailers to visit, is Orangedale Auto.... Terry, Nick , Pete and the guys are always there to service my classic cars and daily drivers. They stand behind everything they do and they provide the best service in their business. We strive for that in our store. We guarantee satisfaction on every product sold in our store no questions asked. Our customers Appreciate that and the service we provide on a daily basis. Our staff is trained to always make every customer happy before they leave with their purchase. Success does not come easily but we have strived to be the best small independent liquor/ wine shop and are very PROUD of what we’ve accomplished. 15 years and more to come!
Fashion at the Speed of Childhood...
The Forum at Greenbriar 206 Ashourian Avenue, Ste. 110 |
Kids shop alone or with adults to find the next apparel trend that reflects the Florida lifestyle. The mix n’ match line pairs with cool shoes and accessories, including matching pet apparel approved by the store mascot, Cooper the Terrier. Along with their daughter Bailey, each member of the family has a hand in design development. The label is complemented with high-end fashion brands, too – check the website.
By being “hands-on”, Teri-ann is not locked-in to buying stock off market racks. She re-imagines each season and brings into reality designs kids want to wear, which is why kids choose Jet & Ivy clothing over mass-produced clothes.
Teri-ann and family enjoy being residents of St. Johns County. She also understands the importance of giving back. As her community commitment, $1 from every item sold is donated to St. Johns Cares, a valuable benefit of shopping at Jet & Ivy.
Opening a retail store is challenging, but Teri-ann is laser-focused on providing the best customer service possible using best practices. Open every day, she finds the rhythm of her customers’ buying habits including putting Jet & Ivy on their gift list.
New customers receive 20%-off their first purchase until December 31. Come by The Forum at Greenbriar at 206 Ashourian Avenue, Ste. 110 (near corner of St. Johns Parkway and CR 210 W and central to Ponte Vedra Beach, St. Augustine, Nocatee, and Jacksonville). Teri-ann, David, and family – and, yes, Cooper the Dog – look forward to meeting you. Welcome to the Jet & Ivy Family.
Nikki Rakov, Eric Rackov, Alma Ramirez, Terri Rampone & Judith Goldstein
To see more of Nikki's art visit www.rakovfinearts.com | EvenTide, charcoal and gesso on paper, 11" x 14" (Nikki Rakov) Art has been my passion since I was a small child. For as long as I can remember, I have been drawing and painting, creating works of art that reflect experiences of my surroundings. As a child, I lived in Virginia and California before settling in North Florida and I have many memories of time spent in those places expressing myself through my art. During high school, I took every art class offered and then enrolled at Mercer University in Macon, Georgia earning a Bachelor’s degree in the Visual Arts as well as in Art History. During my undergraduate years, I studied drawing, painting and art history while living in Florence, Italy for six months. This Italian adventure was a turning point for me as that experience strengthened my passion for the Fine Arts and for travel, instilling in me a lifelong passion for both art and travel. After graduation, I returned to North Florida and began teaching high school art in Duval County. |
Cover Image
Shangra-La by Nikki Rikov
| How did you get started as an artist? I enjoyed drawing and had a natural inclination towards visual arts at an early age. Art classes were always my favorite in school and I won a scholastic award in high school as well as AP credit. I attended Rochester Institute of Technology and I earned a BFA in Graphic Design and an AA, and after graduation in 1996 I immediately joined a tech startup designing web sites. I figured out quickly that I was better suited for (and could earn more) in IT project management, which has essentially been my career for the last 23 years. I dabbled in painting and drawing over the years, but when I met my wife Nikki (also an artist) in 2014, the artistic part of me was re-awakened. What inspires you? I consider myself more of a hobbyist than an artist, and I’m easily impressed with others’ work. I follow several hashtags and artists on Instagram and am blown away by some of the landscape art that I see in my feed. I’m also impressed by some of the productivity from artists who are able to create a painting per day (or more). For my own work I enjoy working from life when possible, and many of my favorites are simple still life coffee cups, sea shells, as well as figure drawings (which haven’t happened in a while due to COVID-19). What aspect of your work do you enjoy most? I like to work in traditional media such as acrylics and oils, and lately I’ve gotten more into collage using cut magazines. I apply the media in a somewhat “painterly” style building colors in layers, creating dark shadows and bright highlights. Making a collage is also kind of like working a jigsaw puzzle or building with legos, where there’s a lot of searching for the right piece. Collage, unlike wet-media paints, can also be worked on in smaller time slots (less prep and cleanup). My favorite part is being in the thick of the work itself, fully transfixed and losing track of time while in the act of creating a piece. The most difficult part is knowing when to stop. What has been the most memorable response to your work? We joined the St. Augustine Art Association several years ago, which has been a fantastic organization to support and have access to the resources it provides. Having a piece accepted and displayed in their gallery for the first time was definitely a treasured memory. We also received a really positive response from friends and neighbors who viewed our pieces on display at Twisted Compass coffee this spring. |
| Alma Ramirez, contemporary abstract artist, creates pixelated-inspired waterfront art Mexican-American artist, Alma Ramirez, transformed grief and uncertainty into hope and tranquility. One day in late 2014, Ramirez was walking up and down the Florida coastline, snapping photos of the surf and sand, contemplating the impending certainty of raising her son as a single mother. With the crash of a wave, Ramirez dropped her camera into the water. The artist discovered after downloading waterlogged, pixelated images, while her camera was broken, her hope was not. Ramirez discovered that even a “broken image” can be beautiful. “The images inspired me to pick up my paintbrush and use colors to create a story,” explained Ramirez, who earned a bachelor’s degree in fine arts from Instituto de Bellas Artes in Chihuahua, Mexico. “By exploring the concept of my broken images, I was able to notice pure colors, shapes, forms, and even emotions. My work became a source of meditation for me – helping me form a new vision and a new perspective for my life.” Pink, lilac, and orange sailboats gather amidst a sea of pixelated blue hues in Afternoon Glare. Pockets of cornflower, goldenrod, and teal marsh grass grows out of the rectangular waterway in Marsh In Blue. In Serenity By The Water, towering masts are the pinnacle of vibrant, multi-colored sailboats resting in the bay. These are just a few of the pieces of art in Ramirez’s vast and growing collection, which range in price from $300 to more than $6,000. “I believe feelings can be transmitted through color and composition,” the artist said. “There is so much poetry in color alone that I can’t resist but try and combine and arrange tones and shapes in different ways – creating or recreating a story. I’m always astonished at how much I can share with the world through my art, my love for nature – especially the ocean – and my journey seeking peace within the waves.” ALMA RAMIREZ FINE ART’S vibrant and modern interpretations of waterfront scenes can be found by appointment only at her gallery location in the San Sebastian Art District, 134 Riberia Street, St. Augustine, Florida. Learn more at alma-ramirez.com and follow along on Instagram @almaramirezart |
Judith Goldstein"Another response to this period of isolation and the reach for comfort! "This too Shall Pass" is something that my Mother and Grandmother used to say to me whenever I was sad. These words are familiar to me and have brought soulful memories of my childhood and the serenity of the shelter and safety we took for granted." Judith Goldstein |
| What is the story of how you became an artist? I’ve been painting since I was eight years old. Attended The School of Visual Arts in New York and then moved onto The Fashion Institute of Technology. Today I am an eight year breast cancer survivor, a mother of a teenager and a wife of a loving husband. I’m a home maker the mother to our daughter and a permanent make up artist. I do permanent make up because it something that came into my life when I had breast cancer. I was overwhelmed with joy and how my life has changed and having an art background for over 50 years it was as if I was lead down the path. How does your work as a permanent makeup artist fit into your journey? I also use my artistic experience to apply Permanent Makeup to enhance eyebrows, eyeliner, lips and Areolas and scars with several different techniques. I love giving back to people in need and enjoying making a simple change in their lives that brings so much joy. As a fine artist what describes your approach? Anything with color and movement and shadows seems to catch my eye the most. I can get absorbed into the art and get lost inside it. Something that strikes my eye. It could range from a zoomed in flower to a scenic view to a simple painting of a high heeled shoe with fantastic color and shadow. I admire Edgar Degas ballerina paintings and sculptures. I always wanted to dance as a child and fortunately I chose art because my daughter is a ballerina and dances so I have the best of them both! I hope to one day to be the proud owner of his sculpture work. |
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St. Johns Magazine
Debbie Gaylord
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