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Beauty
​Fashion &
​Home Decor

photo by Mindy Kerr
Nature's Child Photography

Amy's Fabulous Makeover!

12/1/2017

2 Comments

 
by Nikki-Lyn Holm
Picture
Picture
​There is something to be said for taking the time to write another person. I’ve always loved a good story, and appreciate authenticity in people who are asking for help.  Our December makeover model reached out to us with the following email:

Here's why I think I need a makeover... KIDS!
Seriously, because I'm so wrapped up with them all the time, I don't do or buy much for myself. It's all about them. Most days I don't wear makeup, don't do my hair, and don't wear anything except jean shorts. I had said to my husband, this fall I'd like to work more with my business...so that's what I'm hoping to do. More wreaths, vinyl decals, and I'm hoping to get an embroidery machine! I think it's time to work on me for a change, set some goals, and live happier!
-Amy Schell

     11 years ago, Amy became a widow when her husband Jerry Beckmeyer, (a JSO police officer) was killed in a motorcycle accident.  At the time, Amy was pregnant with her daughter and started creating wreaths to keep her mind occupied.  This hobby evolved into her own small business, “Hanging With Wreaths” which has a page that can be found on Facebook.  
     Amy is now remarried to her husband Steve, and has two children, Kyle and Lexi. Going on ten years married, and raising her two children has had Amy feeling stuck. Blah.  Mundane. Her day to day cycle has been laundry. Kids. Repeat. Laundry. Kids. Repeat.   She confesses to losing sight of making herself a priority too.  


After Your "In Style Team" Took Over
     Amy claims we may have created a monster.  A style monster that is!  Before her makeover she lived in flip flops and ponytails.  She now does her hair.  Which by the way, her friends are obsessed with the depth and lowlights that compliment Amy’s eyes and skin. Mrs. Schell is also becoming a frequent flyer at the Pink Nickel.  She is suddenly addicted to jewelry too. I know all too well, how easily that can happen.  Amy is really excited about hosting her own style show next month, where she will earn tons of free bling!  
     What I loved most about watching Amy evolve with this confidence booster, is her gratitude and takeaway. In the beginning of this project, Amy was VERY nervous to change her hair color. Even her comfortable “go to”clothes. 
     Today, this is what Amy has to say: “I realized it’s okay to step out of your comfort zone….It’s JUST hair. Or an outfit.  Whatever we do to enhance ourselves, doesn’t alter who we are. Exterior choices can be temporary. However, making these changes can made a BIG difference in who we think we are, and who we want to be.” 
     This makeover has inspired Amy with a new vision for her 2018. She will create more business opportunities, and remember she is still a rockin’ woman: An entrepreneur. A friend. A wife. AND, of course a dedicated mother too! She can wear all of these hats with heels, accessories, and confidence while she “Sparkles In Style!”
XOXO
Nikki





Get This Look: 

Pink Nickel
Not too straight laced Kimono-Toffee
Showcase Your Strut Booties
Flirty In The Fall Swing Dress burgundy 

Premier Designs
Vintage Vibe necklace $49
Pearl Sueded necklace $42 
Pearl Sueded bracelet $39
It's a Wrap Brown $45
Gold Stiletto earrings $31
​Creative Coordinator: 
Nikki-Lyn Holm
www.premierdesigns.com/Instyle

Amazing Accessory Stylist: Rosanne Hearn 904-316-2576

Hair Hottie: Mallory Wingert with In Vision Hair Design, Inc.
1637 Race Track Rd. 
St. Johns, FL 32259

Magical Makeup Artist: Josie Otero with Nic Studios 
904-252-3243

Fabulous Fashions: The Pink Nickel 
108 Bartram Oaks Walk, Ste 107 
St. Johns, FL 32259
www.thepinknickel.com

Photography Perfection: Kim Pennington 
www.kpennington.com
904-460-7567 

Teeth Whitening
Blue Sky Dental
www.blueskydentalgroup.com

Gratitude to our community 
favorite, Maple Street Biscuit Company for providing delicious meals for our makeover event! 1627 Race Track Rd. St. Johns, 
FL 32259

Makeover Coordinator: 
Nikki-Lyn Holm
www.premierdesigns.com/Instyle
****  We are searching for the first quarter of 2018.  

WEBSITE ADDRESS:  
www.premierdesigns.com/Instyle
2 Comments
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10/25/2018 01:17:02 am

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Welcome to St. Johns Magazine, the premier lifestyle media company in St. Johns, Florida and the heart of Northern St. Johns, dedicated to celebrating life & style in our vibrant Communities.

We know and love the region of Northern St. Johns and each issue is filled with beautiful photography and thoughtfully curated articles that aim to inform, entertain and inspire our readers. Features include stories on local people, business leaders, arts and entertainment, top food and drink destinations, local heroes, and fun things to do.

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  • Home
  • Life & Style
    • People & Events
    • Advice for Pet Lovers
    • Home & Style blog
    • Real Estate >
      • Real Estate St. Johns BLOG
      • Featured Communities >
        • Focus on Trailmark
        • Focus on Shearwater
        • Focus on Nocatee
        • Age Restricted Communities
    • Travel
  • Dining
    • Local Restaurant Reviews
    • Local Chefs Series
    • Coastal Home Group's Favorite's
    • Restaurant Guide
  • Current Issue
  • Best of St. Johns
    • Best of Food & Wine 2024
    • Best of St. Johns Local Favorites 2024
    • Best of 2025 Voting
  • Local Stuff
    • Calendar
    • Guide to Health & Wellness >
      • BLOG Health & Wellness Providers BLOG
    • Special Needs & Autism Resources >
      • SJM Autism Blog
    • Guide to Non-profits
    • Guide to Established Neighborhoods
    • Guide to New Neighborhoods
    • Summer Camp
    • After School
    • Trivia Nights
    • Parks in St. Johns
    • Beaches
    • Farmer's Markets
    • Golf Courses
  • Advertise
    • Partner with Us
    • About Us
    • Past Issues
    • Contributors
    • Grads Spotlight Form